NKE icon

Nike
NKE

Overview Fund Activity
72.08 USD
-0.23
0.32%
At close Updated Sep 18, 3:59 PM EDT
Pre-market
After hours
71.99
-0.09
0.12%
1 day
-0.32%
5 days
-2.91%
1 month
-6.91%
3 months
21.12%
6 months
-1.68%
Year to date
-2.16%
1 year
-10.9%
5 years
-37.14%
10 years
25.29%
 

About: Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Employees: 77,800

Consumer Discretionary Footwear & Accessories
0
Funds holding %
of 7,463 funds
0
Analysts bullish %
of 16 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

53% more funds holding in top 10

Funds holding in top 10: 19 [Q1] → 29 (+10) [Q2]

12% more capital invested

Capital invested by funds: $61.9B [Q1] → $69.6B (+$7.66B) [Q2]

0.06% less ownership

Funds ownership: 82.66% [Q1] → 82.6% (-0.06%) [Q2]

9% less first-time investments, than exits

New positions opened: 184 | Existing positions closed: 203

2% less funds holding

Funds holding: 2,084 [Q1] → 2,032 (-52) [Q2]

16% less repeat investments, than reductions

Existing positions increased: 741 | Existing positions reduced: 887

17% less call options, than puts

Call options by funds: $4.91B | Put options by funds: $5.88B

See Fund Rankings

Research analyst outlook

16 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$64
11% downside
Avg. target
$80
11% upside
High target
$93
29% upside

16 analyst ratings

12  positive
75%
4  neutral
25%
0  negative
0%
Barclays
Adrienne Yih
$65
Equal-Weight
Maintained
18 Sep 2025
RBC Capital
Piral Dadhania
$90
Outperform
Upgraded
18 Sep 2025
Citigroup
Paul Lejuez
$74
Neutral
Maintained
16 Sep 2025
TD Cowen
John Kernan
$85
Buy
Upgraded
10 Sep 2025
JP Morgan
Matthew Boss
$93
Overweight
Upgraded
28 Jul 2025
See Analyst Rankings

Financial journalist opinion

Based on 37 articles about NKE published over the past 30 days

Positive
Market Watch
3 hours ago
Here's how Nike's stock could benefit big from the next World Cup
The company sponsors six top FIFA teams and could see a $1.3 billion revenue boost as it takes advantage of World Cup visibility, an analyst says.
Here's how Nike's stock could benefit big from the next World Cup
Positive
Schwab Network
5 hours ago
Nike's Time to Run? Upgrades & Price Target Hikes Point to NKE Upside
RBC Capital upgraded Nike (NKE), citing a "steeper revenue recovery" with the upcoming World Cup serving as a catalyst. Other firms like Barclays and Citigroup recently upped their price targets on the stock.
Nike's Time to Run? Upgrades & Price Target Hikes Point to NKE Upside
Positive
Zacks Investment Research
6 hours ago
Investors Heavily Search NIKE, Inc. (NKE): Here is What You Need to Know
Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Investors Heavily Search NIKE, Inc. (NKE): Here is What You Need to Know
Positive
Investors Business Daily
6 hours ago
Upgrade Points To Revenue Surprise And World Cup Gains For Nike
Nike stock sees upgrade, price target hikes on potential revenue gains. Could the World Cup generate $1.3 billion in sales?
Upgrade Points To Revenue Surprise And World Cup Gains For Nike
Positive
MarketBeat
yesterday
Nike's Red-Hot Analyst Buzz: Is a Comeback Brewing?
Retail giant Nike Inc. NYSE: NKE and its stock have to be one of the industry's horror stories from recent years. After soaring through the pandemic, shares have since fallen in a near-continuous slide that's wiped out more than 60% of their value, while the major indices have been printing record highs.
Nike's Red-Hot Analyst Buzz: Is a Comeback Brewing?
Neutral
Benzinga
yesterday
Nike's Sales, Margins Show Progress — But Tariffs Still Cast A Shadow
Could the iconic swoosh be gearing up for a surprise sprint in the latter half of the year? As whispers of a potential turnaround ripple through Wall Street, Nike Inc. NKE is signaling progress toward a second-half recovery, with improving sales trends, cleaner inventories, and stronger wholesale orders.
Nike's Sales, Margins Show Progress — But Tariffs Still Cast A Shadow
Positive
Zacks Investment Research
2 days ago
Buy These 3 Health and Fitness Stocks to Strengthen Your Portfolio
NKE, SFM and PTON have promising growth drivers, making them strong health and fitness picks.
Buy These 3 Health and Fitness Stocks to Strengthen Your Portfolio
Positive
Zacks Investment Research
2 days ago
Bet On 4 Top-Ranked Stocks With Rising P/E
Tap four stocks with increasing P/E ratios to try out an out-of-the-box approach. These stocks are NIKE, AGCO, Docusign and InterDigital.
Bet On 4 Top-Ranked Stocks With Rising P/E
Neutral
The Motley Fool
2 days ago
Should Stock Market Investors Buy Peloton Stock Instead of Nike Stock?
Nike (NKE -1.14%) stock investors are already pricing in a turnaround that has yet to mature, while Peloton's (PTON -4.52%) recovery is well underway.
Should Stock Market Investors Buy Peloton Stock Instead of Nike Stock?
Negative
Zacks Investment Research
5 days ago
Nike (NKE) Suffers a Larger Drop Than the General Market: Key Insights
Nike (NKE) closed at $73 in the latest trading session, marking a -1.79% move from the prior day.
Nike (NKE) Suffers a Larger Drop Than the General Market: Key Insights
See News Rankings
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