Nike
NKE
Market cap $83.2B

56.40 USD

-1.14

1.98%

At close Apr 30, 4:00 PM EDT

After hours

56.65

+0.25

0.44%

1 day

-1.98%

5 days

-2.44%

1 month

-11.15%

3 months

-28.00%

6 months

-26.23%

Year to date

-23.44%

1 year

-38.87%

5 years

-35.31%

10 years

14.12%

About: Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Employees: 79,400

Consumer Discretionary Footwear & Accessories

0

Funds holding %

of 7,425 funds

0

Analysts bullish %

of 18 analysts

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

2.71% more ownership

Funds ownership: 76.55% [Q3] → 79.25% (+2.71%) [Q4]

8% more first-time investments, than exits

New positions opened: 280 | Existing positions closed: 259

0% more funds holding in top 10

Funds holding in top 10: 29 [Q3] → 29 (+0) [Q4]

2% less funds holding

Funds holding: 2,176 [Q3] → 2,143 (-33) [Q4]

12% less capital invested

Capital invested by funds: $81.8B [Q3] → $71.8B (-$10B) [Q4]

30% less call options, than puts

Call options by funds: $3.23B | Put options by funds: $4.6B

34% less repeat investments, than reductions

Existing positions increased: 649 | Existing positions reduced: 989

See Fund Rankings

Research analyst outlook

18 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$55

2%

downside

Avg. target

$77

37%

upside

High target

$115

104%

upside

18 analyst ratings

10 positive

56%

8 neutral

44%

0 negative

0%

Wells Fargo Ike Boruchow 37% 1-year accuracy 22 / 60 met price target	2%downside $55	Equal-Weight Downgraded	30 Apr 2025
Citigroup Paul Lejuez 43% 1-year accuracy 21 / 49 met price target	1%upside $57	Neutral Maintained	28 Apr 2025
B of A Securities Lorraine Hutchinson 26% 1-year accuracy 7 / 27 met price target	42%upside $80	Buy Maintained	25 Apr 2025
Goldman Sachs Brooke Roach 44% 1-year accuracy 16 / 36 met price target	28%upside $72	Buy Maintained	22 Apr 2025
Williams Trading Sam Poser 20% 1-year accuracy 2 / 10 met price target	29%upside $73	Buy Maintained	21 Apr 2025

See Analyst Rankings

Financial journalist opinion

Based on 82 articles about NKE published over the past 30 days

The Motley Fool

Why Nike Stock Wilted on Wednesday

One analyst is no longer willing to run with Nike (NKE -1.91%), and the stock stumbled on Wednesday as a result. Numerous investors took the pundit's recommendation downgrade to heart and traded out of Nike; when the race was over, the shares had clocked a 2% decline in price.

Why Nike Stock Wilted on Wednesday

Retail Stocks Get a Dose of Reality. What One Analyst Did.

Wells Fargo's Ike Boruchow lowered ratings and slashed his earnings estimates because of the fallout from tariffs, including an economic slump.

Retail Stocks Get a Dose of Reality. What One Analyst Did.

Investors Business Daily

Nike Stock, Retailers Downgraded On Tariffs, 'Mild' Recession Expectations

Nike stock receives downgrade as Wells Fargo revises retail targets based on recession expectations. Levi Strauss avoids China impact.

Nike Stock, Retailers Downgraded On Tariffs, 'Mild' Recession Expectations

The Motley Fool

Deckers vs. Nike: Which Shoe Stock Is the Better Buy Right Now?

Nike (NKE 0.46%) and Deckers Outdoor (DECK 2.42%) are two stocks that have been struggling this year. The former is down 24%, while the latter has nosedived a whopping 46%.

Deckers vs. Nike: Which Shoe Stock Is the Better Buy Right Now?

Nike: Undervalued On Overblown Fears (Initiate With Buy)

Nike's stock has dropped over 35% YTD, but the brand's innovation and sticky contracts ensure long-term staying power despite recent competition and revenue stagnation. Competitors like On and Hoka are not penetrating deeply enough into the running community to disrupt Nike's dominant position across all shoe categories. Nike's Vaporfly, AlphaFly, and DragonFly series have redefined high-performance running shoes, proving the company's ongoing innovation and market leadership.

Nike: Undervalued On Overblown Fears (Initiate With Buy)

The Motley Fool

Here's How Tariffs Could Affect This Industry Giant. Should Investors Be Worried?

Nike (NKE -0.83%) is still regarded as the leader in the sportswear industry, but investors know that it's been a rough few years for the Swoosh.

Here's How Tariffs Could Affect This Industry Giant. Should Investors Be Worried?

Zacks Investment Research

NIKE Stock Dips 9% in a Month: Is it Time to Buy or Stay Cautious?

NKE builds for long-term growth with innovation and brand focus. However, near-term pressures and slowing momentum call for investor caution.

NIKE Stock Dips 9% in a Month: Is it Time to Buy or Stay Cautious?

The Motley Fool

This S&P 500 Stock Is Down 68%: Should You Buy It Now and Hold for 20 Years?

Because of how well it represents the performance of the overall stock market, investors seem to always have their eyes on the S&P 500 index. This benchmark contains some of the largest and most profitable companies in the U.S. Despite its solid long-term track record, it has been under pressure in the past couple months due to economic worries.

This S&P 500 Stock Is Down 68%: Should You Buy It Now and Hold for 20 Years?

Nike, Air Products, Pepsi: Why this portfolio manger is watching these 3 stocks

Everyone is looking for an edge in the market. With earnings season underway, Rockland Trust vice president and portfolio manager Karl Farmer shares three stocks he is keeping an eye on.

Nike, Air Products, Pepsi: Why this portfolio manger is watching these 3 stocks

Nike sued over closure of crypto business

Nike was sued on Friday by purchasers of Nike-themed non-fungible tokens (NFTs) and other cryptocurrency assets who said they suffered significant losses when the athletic wear company abruptly closed the business that created those assets.

Nike sued over closure of crypto business

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