Nike
About: Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Employees: 79,400
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
3.14% more ownership
Funds ownership: 79.31% [Q4 2024] → 82.45% (+3.14%) [Q1 2025]
3% less repeat investments, than reductions
Existing positions increased: 818 | Existing positions reduced: 839
4% less funds holding
Funds holding: 2,156 [Q4 2024] → 2,061 (-95) [Q1 2025]
14% less capital invested
Capital invested by funds: $71.9B [Q4 2024] → $61.8B (-$10.1B) [Q1 2025]
19% less first-time investments, than exits
New positions opened: 191 | Existing positions closed: 235
24% less call options, than puts
Call options by funds: $3.19B | Put options by funds: $4.23B
38% less funds holding in top 10
Funds holding in top 10: 29 [Q4 2024] → 18 (-11) [Q1 2025]
Research analyst outlook
17 Wall Street Analysts provided 1 year price targets over the past 3 months
17 analyst ratings
RBC Capital Piral Dadhania | 7%upside $65 | Sector Perform Maintained | 20 May 2025 |
Wells Fargo Ike Boruchow | 1%downside $60 | Equal-Weight Maintained | 14 May 2025 |
Barclays Adrienne Yih | 1%downside $60 | Equal-Weight Maintained | 12 May 2025 |
Telsey Advisory Group Cristina Fernandez | 16%upside $70 | Market Perform Maintained | 6 May 2025 |
JP Morgan Matthew Boss | 7%downside $56 | Neutral Maintained | 5 May 2025 |
Financial journalist opinion
Based on 60 articles about NKE published over the past 30 days









