76.65 USD
-1.68
2.14%
Updated Jul 30, 11:03 AM EDT
1 day
-2.14%
5 days
0.18%
1 month
7.90%
3 months
35.90%
6 months
-2.14%
Year to date
4.05%
1 year
3.14%
5 years
-20.83%
10 years
33.28%
 

About: Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Employees: 77,800

0
Funds holding %
of 7,323 funds
0
Analysts bullish %
of 16 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

3.24% more ownership

Funds ownership: 79.31% [Q4 2024] → 82.55% (+3.24%) [Q1 2025]

3% less repeat investments, than reductions

Existing positions increased: 818 | Existing positions reduced: 842

4% less funds holding

Funds holding: 2,158 [Q4 2024] → 2,068 (-90) [Q1 2025]

14% less capital invested

Capital invested by funds: $71.9B [Q4 2024] → $61.9B (-$10B) [Q1 2025]

18% less first-time investments, than exits

New positions opened: 194 | Existing positions closed: 236

24% less call options, than puts

Call options by funds: $3.19B | Put options by funds: $4.23B

38% less funds holding in top 10

Funds holding in top 10: 29 [Q4 2024] → 18 (-11) [Q1 2025]

Research analyst outlook

16 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$60
22%
downside
Avg. target
$77
0%
upside
High target
$93
21%
upside

16 analyst ratings

10 positive
63%
neutral
38%
negative
0%
JP Morgan
Matthew Boss
21%upside
$93
Overweight
Upgraded
28 Jul 2025
Argus Research
John Staszak
11%upside
$85
Buy
Upgraded
1 Jul 2025
Goldman Sachs
Brooke Roach
6%upside
$81
Buy
Maintained
27 Jun 2025
Truist Securities
Joseph Civello
11%upside
$85
Buy
Maintained
27 Jun 2025
Evercore ISI Group
Michael Binetti
17%upside
$90
Outperform
Maintained
27 Jun 2025

Financial journalist opinion

Based on 56 articles about NKE published over the past 30 days

Neutral
CNBC
21 hours ago
Nike loses head of North America women's business to Athleta
Athleta poached top Nike executive Maggie Gauger to become its next CEO — its third in two years. Gauger led Nike's women's business in North America and her departure is a blow to the sneaker giant, which is trying to grow its women's segment.
Nike loses head of North America women's business to Athleta
Positive
Investopedia
1 day ago
S&P 500 Gains & Losses Today: Supermicro, Nike Shares Rise; Albemarle Stock Falls
Major U.S. equities indexes finished Monday mixed following the weekend announcement of a trade agreement with the European Union.
S&P 500 Gains & Losses Today: Supermicro, Nike Shares Rise; Albemarle Stock Falls
Positive
CNBC Television
1 day ago
JPMorgan's Matt Boss talks his bull case for Nike
JPMorgan's Matt Boss joins 'Closing Bell Overtime' to talk why he upgraded to Nike while downgrading American Eagle.
JPMorgan's Matt Boss talks his bull case for Nike
Neutral
Kiplinger
1 day ago
Stocks Close Mixed to Start Fed Week: Stock Market Today
News of an E.U.-U.S. trade deal was met with muted reaction from market participants who are looking ahead to a jam-packed week.
Stocks Close Mixed to Start Fed Week: Stock Market Today
Positive
Investopedia
1 day ago
Top Stock Movers Now: Nike, Cheniere Energy, Revvity, and More
U.S. equities were mhigher at midday after President Donald Trump and European Commission President Ursula von der Leyen announced a new trade agreement between the U.S. and the European Union. The Dow Jones Industrial Average, Nasdaq, and S&P 500 all rose.
Top Stock Movers Now: Nike, Cheniere Energy, Revvity, and More
Positive
The Motley Fool
2 days ago
Why Nike Stock Just Popped
Nike (NKE 4.27%) ran up 3% through 10:05 a.m. ET Monday morning after JPMorgan analyst Matthew Boss upgraded the stock to overweight and raised his price target on the shoes and sportswear star to $93 a share.
Why Nike Stock Just Popped
Positive
Schwab Network
2 days ago
NKE "Multi-Year Recovery" Story, TXN Upgrade, CSCO Downgrade
JPMorgan became Nike's (NKE) newest bull. Sam Vadas talks about the "multi-year recovery" the firm sees and how it signals a shift in retailer views after weathering tariff uncertainty.
NKE "Multi-Year Recovery" Story, TXN Upgrade, CSCO Downgrade
Positive
Schaeffers Research
2 days ago
Nike Stock At 5-Month Highs After Bull Note
Athletic retail giant Nike Inc (NYSE:NKE) is 2.1% higher to trade at $77.85, after landing an upgrade to "overweight" from "neutral" at J.P. Morgan Securities.
Nike Stock At 5-Month Highs After Bull Note
Positive
Invezz
2 days ago
Nike stock soars after JPMorgan upgrade: what's driving Wall Street's sudden optimism?
Nike stock got a solid boost this week after JPMorgan upgraded the stock, breathing new life into investor sentiment around the brand. On Monday, the Nike stock jumped about 4%, hitting a five-month high near $79.56.
Nike stock soars after JPMorgan upgrade: what's driving Wall Street's sudden optimism?
Positive
Market Watch
2 days ago
Nike's stock jumps after an analyst says ‘just buy it' ahead of soccer World Cup
Nike's stock extends its recent surge after J.P. Morgan upgraded it to overweight from neutral.
Nike's stock jumps after an analyst says ‘just buy it' ahead of soccer World Cup
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