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MediaAlpha

151 hedge funds and large institutions have $528M invested in MediaAlpha in 2025 Q2 according to their latest regulatory filings, with 29 funds opening new positions, 65 increasing their positions, 46 reducing their positions, and 22 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
151
Holders Change
+7
Holders Change %
+4.86%
% of All Funds
2.03%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.04%
New
29
Increased
65
Reduced
46
Closed
22
Calls
$1.42M
Puts
$29K
Net Calls
+$1.39M
Net Calls Change
-$803K
Name Holding Trade Value Shares
Change
Shares
Change %
VCM
101
Voleon Capital Management
California
$198K +$198K +18,048 New
Wells Fargo
102
Wells Fargo
California
$189K +$30.4K +2,775 +19%
Creative Planning
103
Creative Planning
Kansas
$168K +$168K +15,331 New
Wealth Enhancement Advisory Services
104
Wealth Enhancement Advisory Services
Minnesota
$155K +$155K +14,757 New
XT
105
XTX Topco
Cayman Islands
$153K +$153K +13,985 New
Citigroup
106
Citigroup
New York
$152K -$342K -31,200 -69%
Manulife (Manufacturers Life Insurance)
107
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$140K +$16.5K +1,510 +13%
PCM
108
Polymer Capital Management
New York
$135K -$33.8K -3,084 -20%
Zurich Cantonal Bank
109
Zurich Cantonal Bank
Switzerland
$131K
US Bancorp
110
US Bancorp
Minnesota
$119K +$73.1K +6,673 +160%
DTL
111
Dynamic Technology Lab
Singapore
$118K -$353K -32,368 -75%
Invesco
112
Invesco
Georgia
$117K +$117K +10,701 New
Mackenzie Financial
113
Mackenzie Financial
Ontario, Canada
$116K
SG Americas Securities
114
SG Americas Securities
New York
$114K -$42.6K -3,887 -27%
PCA
115
Pallas Capital Advisors
Massachusetts
$111K +$111K +10,175 New
SCM
116
Semanteon Capital Management
Massachusetts
$110K +$110K +10,025 New
Royal Bank of Canada
117
Royal Bank of Canada
Ontario, Canada
$83K -$154K -13,970 -65%
PFSRSONJ
118
Police & Firemen's Retirement System of New Jersey
New Jersey
$74.7K
New York State Common Retirement Fund
119
New York State Common Retirement Fund
New York
$69K -$39.7K -3,600 -36%
KK
120
KLP Kapitalforvaltning
Norway
$65K
Raymond James Financial
121
Raymond James Financial
Florida
$62.2K +$62.2K +5,679 New
SOW
122
State of Wyoming
Wyoming
$61.8K +$6.81K +622 +12%
TRCT
123
Tower Research Capital (TRC)
New York
$60.8K +$13.3K +1,213 +28%
VEA
124
Virtus ETF Advisers
New York
$49.2K -$156K -14,220 -76%
AIP
125
Ameritas Investment Partners
Nebraska
$33.1K