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MediaAlpha

162 hedge funds and large institutions have $452M invested in MediaAlpha in 2026 Q1 according to their latest regulatory filings, with 36 funds opening new positions, 59 increasing their positions, 54 reducing their positions, and 41 closing their positions.

New
Increased
Maintained
Reduced
Closed

1,699% more call options, than puts

Call options by funds: $8.62M | Put options by funds: $479K

50% more funds holding in top 10

Funds holding in top 10: 23 (+1)

3.89% more ownership

Funds ownership: 83.98%87.88% (+3.9%)

9% more repeat investments, than reductions

Existing positions increased: 59 | Existing positions reduced: 54

5% less funds holding

Funds holding: 171162 (-9)

12% less first-time investments, than exits

New positions opened: 36 | Existing positions closed: 41

27% less capital invested

Capital invested by funds: $618M → $452M (-$166M)

Holders
162
Holders Change
-9
Holders Change %
-5.26%
% of All Funds
1.99%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.04%
New
36
Increased
59
Reduced
54
Closed
41
Calls
$8.62M
Puts
$479K
Net Calls
+$8.14M
Net Calls Change
+$6.7M
Name Holding Trade Value Shares
Change
Change in
Stake
SS
201
Sunbelt Securities
Texas
-$181 -14 Closed
ACA
202
American Capital Advisory
Idaho
-$52 -4 Closed

MAX Hedge Fund Activity: Q1 2026 in Review

162 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in MediaAlpha (MAX) for Q1 2026, worth a combined $452M — down 27% from $618M a quarter earlier.

Sellers outnumbered buyers: 41 funds closed out of MAX and 36 opened new positions — a net loss of 5 holders — while 54 trimmed existing stakes and 59 added.

The largest buyer was Clearline Capital, adding an estimated $12.7M. The largest seller was Divisadero Street Capital Management, cutting an estimated $7.51M.

  • 162 institutional investors held MediaAlpha (MAX) as of Q1 2026, down from 171 in Q4 2025.
  • Funds reported $452M of MediaAlpha stock for Q1 2026, down 27% quarter-over-quarter.
  • 36 funds opened new MediaAlpha positions in Q1 2026 and 41 closed out, a net change of -5 holders.
  • The largest MediaAlpha buyer in Q1 2026 was Clearline Capital, an estimated $12.7M added.
  • The largest MediaAlpha seller in Q1 2026 was Divisadero Street Capital Management, an estimated $7.51M sold.

Based on aggregated 13F filings for Q1 2026.