Mackenzie Financial’s MediaAlpha MAX Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2026
Q1
$133K Sell
14,293
-28,682
-67% -$283K ﹤0.01% 1382
2025
Q4
$559K Buy
42,975
+27,858
+184% +$340K ﹤0.01% 1198
2025
Q3
$172K Buy
15,117
+4,550
+43% +$50.2K ﹤0.01% 1583
2025
Q2
$116K Hold
10,567
﹤0.01% 1605
2025
Q1
$97.6K Sell
10,567
-49,692
-82% -$531K ﹤0.01% 1588
2024
Q4
$680K Buy
60,259
+46,996
+354% +$676K ﹤0.01% 1049
2024
Q3
$240K Buy
+13,263
New +$211K ﹤0.01% 1289
2024
Q2
Sell
-14,640
Closed -$298K 1585
2024
Q1
$298K Sell
14,640
-1,552
-10% -$24.8K ﹤0.01% 1177
2023
Q4
$181K Hold
16,192
﹤0.01% 1350
2023
Q3
$129K Hold
16,192
﹤0.01% 1327
2023
Q2
$153K Sell
16,192
-3,482
-18% -$31.5K ﹤0.01% 1372
2023
Q1
$295K Buy
19,674
+3,482
+22% +$47.1K ﹤0.01% 1192
2022
Q4
$161K Hold
16,192
﹤0.01% 1283
2022
Q3
$142K Hold
16,192
﹤0.01% 1283
2022
Q2
$159K Buy
16,192
+337
+2% +$4.11K ﹤0.01% 1305
2022
Q1
$262K Sell
15,855
-1,110,168
-99% -$15.5M ﹤0.01% 1179
2021
Q4
$17.4M Sell
1,126,023
-75
-0% -$1.25K 0.02% 390
2021
Q3
$21M Buy
1,126,098
+803,764
+249% +$21.8M 0.03% 334
2021
Q2
$13.6M Buy
+322,334
New +$12.9M 0.02% 407

Other funds holding MAX

Mackenzie Financial's MAX Position: Q1 2026 in Review

Mackenzie Financial reduced its MediaAlpha (MAX) stake by 67% in Q1 2026, selling an estimated $283K and leaving 14,293 shares worth $133K. The position accounts for ﹤0.01% of the portfolio, ranked #1382.

Mackenzie Financial first reported a position in MAX in Q2 2021 and has held it in 19 quarters since. The position peaked at $21M in Q3 2021. 162 funds tracked by Wall St. Rank hold MAX as of Q1 2026.

  • Mackenzie Financial held 14,293 shares of MediaAlpha worth $133K as of Q1 2026.
  • Mackenzie Financial sold 28,682 MediaAlpha shares in Q1 2026, an estimated $283K.
  • MediaAlpha made up ﹤0.01% of Mackenzie Financial's portfolio in Q1 2026, its #1382 holding.
  • Mackenzie Financial first reported a position in MediaAlpha in Q2 2021 and has held it in 19 quarters since.
  • Mackenzie Financial's MediaAlpha position peaked at $21M in Q3 2021.
  • 162 funds tracked by Wall St. Rank held MediaAlpha as of Q1 2026.

Based on Mackenzie Financial's 13F filing for Q1 2026, filed 13 May 2026.