Kellanova

K

Market cap $28.8B

Plus, Pop-Tarts launches first-ever protein innovation, also hitting shelves nationwide this November Key Points: Pop-Tarts is bringing back Frosted Chocolate Chip Cookie Dough toaster pastries after years of fan-demand. The brand is also debuting a brand-new protein innovation, featuring 10g of protein per serving.

The brand's latest immersive experience redefines nightlife with a one-of-a-kind nightclub serving Cheez-It-infused cocktails, late night bites and crackers straight from the Cheez-It Tap KEY POINTS: Cheez-It opens Studio Cheez in NYC – a Cheez-It-inspired late night club for fans 21+ built to satisfy late night cravings. Studio Cheez features Cheez-It-infused cocktails and mocktails like the Cheez-Tini, crave-worthy bar bites and a Cheez-It Tap dispensing crackers.

Candy and snacks giant Mars' $36 billion bid to acquire Pringles maker Kellanova is set to clear a major hurdle by winning unconditional European Union antitrust approval, three people with direct knowledge of the matter said.

TACO, MEET Cheez-It™ PARSIPPANY, N.J. , Oct. 6, 2025 /PRNewswire/ -- Ortega , a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings, peppers and the number-one-selling brand of taco sauce in the United States, announced today the launch of Cheez-It™ Flavored Taco Shells - a revolutionary taco shell that fuses the cheesy burst of flavor of Cheez-It™ crackers that you crave with the iconic crunch of the Ortega Hard Taco Shell.

Limited Edition Club Minis x Kind Campaign Boxes support free in-school assemblies and student-led Kind Clubs nationwide  CHICAGO , Oct. 1, 2025 /PRNewswire/ -- Club Crackers® is proud to announce a national partnership with Kind Campaign , the internationally recognized nonprofit dedicated to ending girl-against-girl bullying, founded by Lauren Paul and Molly Thompson . At its heart, the initiative is about reaching young girls where they are — in their classrooms, their friend groups, and their everyday lives — and reminding them of the power of kindness and belonging.

Fans Can Savor the Irresistible Taste of the Brand's First-Ever Naturally-Colored* Strawberry Waffle – The Perfect Way to Fuel Fans as They Rewatch the Iconic Netflix Series Before the Fifth and Final Season *colors from natural sources Eggo Turns Breakfast Upside Down: Eggo introduces Stranger Things Strawberry Waffles, its first-ever strawberry red waffle made with colors from natural sources – a bold new take on the classic Eggo waffle, inspired by the eerie rifts to the Upside Down from the Netflix series, Stranger Things. Eggo will also release limited-edition packs of Stranger Things Homestyle Waffles – giving fans another way to bring the series' iconic collaboration into their homes.

Kellanova faces significant downside risk as the Mars acquisition is delayed by the European Commission's extended probe. K's current upside is about 10% if the deal closes, but potential downside exceeds 20% if blocked, with operational challenges compounding risk. Negative sales momentum, pressured operating margins, and high debt make K an unattractive investment even without deal uncertainty.

Declining cereal sales and job cuts have worn on Kellogg's hometown, but locals say its sale to Ferrero can jolt the business.

EU antitrust regulators have resumed their investigation into candy maker Mars' $36 billion bid for Pringles maker Kellanova , setting a December 19 deadline for their decision, according to an update on the European Commission website.

The program engaged directly with farmers in Alabama, Georgia and Florida to support agriculture practices that protect and improve natural resources and reduce and remove greenhouse gases. CHICAGO , Sept.