Kellanova
About: Following its split from the North American cereal business in October 2023, Kellanova (previously the global snacking arm of Kellogg) has operated as a leading global manufacturer and marketer of salty snacks, snack bars, frozen breakfast fare, meat alternatives, and other packaged foods. Its offerings are manufactured in around 20 countries and marketed in over 180 countries. Its product mix includes well-known brands such as Pringles, Cheez-It, Rice Krispies Treats, Pop-Tarts, Eggo, Nutri-Grain, and Morningstar Farms. Sales beyond its home turf account for about nearly two thirds of Kellanova's consolidated sales base. Mars is slated to acquire the recently independent business in a nearly $36 billion deal in the first half of calendar 2025.
Employees: 24,000
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
12% more first-time investments, than exits
New positions opened: 100 | Existing positions closed: 89
1% more capital invested
Capital invested by funds: $22.7B [Q4 2024] → $22.9B (+$251M) [Q1 2025]
0.69% less ownership
Funds ownership: 81.25% [Q4 2024] → 80.55% (-0.69%) [Q1 2025]
1% less funds holding
Funds holding: 917 [Q4 2024] → 908 (-9) [Q1 2025]
8% less repeat investments, than reductions
Existing positions increased: 291 | Existing positions reduced: 318
13% less funds holding in top 10
Funds holding in top 10: 47 [Q4 2024] → 41 (-6) [Q1 2025]
18% less call options, than puts
Call options by funds: $104M | Put options by funds: $125M
Research analyst outlook
We haven’t received any recent analyst ratings for K.
Financial journalist opinion
Based on 15 articles about K published over the past 30 days









