We are live on ! Find out more
HOG icon

Harley-Davidson

395 hedge funds and large institutions have $2.16B invested in Harley-Davidson in 2026 Q1 according to their latest regulatory filings, with 80 funds opening new positions, 136 increasing their positions, 92 reducing their positions, and 60 closing their positions.

New
Increased
Maintained
Reduced
Closed

100% more funds holding in top 10

Funds holding in top 10: 36 (+3)

48% more repeat investments, than reductions

Existing positions increased: 136 | Existing positions reduced: 92

33% more first-time investments, than exits

New positions opened: 80 | Existing positions closed: 60

3.73% more ownership

Funds ownership: 91.6%95.33% (+3.7%)

2% more funds holding

Funds holding: 386395 (+9)

3% less capital invested

Capital invested by funds: $2.22B → $2.16B (-$62.9M)

29% less call options, than puts

Call options by funds: $39.1M | Put options by funds: $55M

Holders
395
Holders Change
+9
Holders Change %
+2.33%
% of All Funds
4.86%
Holding in Top 10
6
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+100%
% of All Funds
0.07%
New
80
Increased
136
Reduced
92
Closed
60
Calls
$39.1M
Puts
$55M
Net Calls
-$15.9M
Net Calls Change
-$21.9M
Name Holding Trade Value Shares
Change
Change in
Stake
FFO
351
Fortitude Family Office
Arizona
$1.92K +$686 +35 +58%
SIC
352
SJS Investment Consulting
Ohio
$1.9K +$1.59K +81 +623%
WAG
353
Wilkerson Advisory Group
Missouri
$1.87K +$20 +1 +1%
NWS
354
Nvest Wealth Strategies
Ohio
$1.82K
SIS
355
Sound Income Strategies
Florida
$1.63K
SJIM
356
St. Johns Investment Management
Florida
$1.62K
GWSA
357
Global Wealth Strategies & Associates
Colorado
$1.42K
AFC
358
Ares Financial Consulting
California
$1.38K
LFG
359
Larson Financial Group
Missouri
$1.21K +$706 +36 +150%
KG
360
Kilter Group
New York
$1.15K +$1.12K +57 New
TFA
361
Transamerica Financial Advisors
Florida
$1.15K +$1.12K +57 New
GJIA
362
Glass Jacobson Investment Advisors
Maryland
$1.01K
LI
363
LRI Investments
Florida
$858
BOJHT
364
Bank of Jackson Hole Trust
Wyoming
$809
CSB
365
City State Bank
Iowa
$809
AT
366
Arlington Trust
Alabama
$789 +$765 +39 New
SS
367
Sunbelt Securities
Texas
$768
DWM
368
Darwin Wealth Management
Florida
$748
GBT
369
Grove Bank & Trust
Florida
$708
BHWM
370
Bay Harbor Wealth Management
Maryland
$707 +$412 +21 +150%
AEPWM
371
Atlantic Edge Private Wealth Management
Florida
$668
TIM
372
Thompson Investment Management
Wisconsin
$667
TWD
373
True Wealth Design
Ohio
$627 -$118 -6 -16%
WSFG
374
Wall Street Financial Group
Illinois
$622 +$608 +31 New
S
375
Sachetta
Massachusetts
$607 -$1.06K -54 -64%

HOG Hedge Fund Activity: Q1 2026 in Review

395 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Harley-Davidson (HOG) for Q1 2026, worth a combined $2.16B — down 2.8% from $2.22B a quarter earlier.

Buyers outnumbered sellers: 80 funds opened new HOG positions and 60 closed out — a net gain of 20 holders — while 136 added to existing stakes and 92 trimmed.

The largest buyer was Gate City Capital Management, opening a new position worth an estimated $44.5M. The largest seller was Beutel, Goodman & Co, exiting entirely with an estimated $131M sold.

  • 395 institutional investors held Harley-Davidson (HOG) as of Q1 2026, up from 386 in Q4 2025.
  • Funds reported $2.16B of Harley-Davidson stock for Q1 2026, down 2.8% quarter-over-quarter.
  • 80 funds opened new Harley-Davidson positions in Q1 2026 and 60 closed out, a net change of +20 holders.
  • The largest Harley-Davidson buyer in Q1 2026 was Gate City Capital Management, an estimated $44.5M added.
  • The largest Harley-Davidson seller in Q1 2026 was Beutel, Goodman & Co, an estimated $131M sold.

Based on aggregated 13F filings for Q1 2026.