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Harley-Davidson

396 hedge funds and large institutions have $2.53B invested in Harley-Davidson in 2025 Q2 according to their latest regulatory filings, with 59 funds opening new positions, 123 increasing their positions, 142 reducing their positions, and 50 closing their positions.

New
Increased
Maintained
Reduced
Closed

18% more first-time investments, than exits

New positions opened: 59 | Existing positions closed: 50

2% more funds holding

Funds holding: 390396 (+6)

2.53% less ownership

Funds ownership: 90.64%88.11% (-2.5%)

11% less capital invested

Capital invested by funds: $2.85B → $2.53B (-$325M)

12% less call options, than puts

Call options by funds: $58M | Put options by funds: $65.9M

13% less repeat investments, than reductions

Existing positions increased: 123 | Existing positions reduced: 142

50% less funds holding in top 10

Funds holding in top 10: 21 (-1)

Holders
396
Holders Change
+6
Holders Change %
+1.54%
% of All Funds
5.21%
Holding in Top 10
1
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-50%
% of All Funds
0.01%
New
59
Increased
123
Reduced
142
Closed
50
Calls
$58M
Puts
$65.9M
Net Calls
-$7.96M
Net Calls Change
+$25.7M
Name Holding Trade Value Shares
Change
Change in
Stake
ME
326
McIlrath & Eck
Washington
$4.53K
PWAM
327
Private Wealth Asset Management
Iowa
$4.48K
RCM
328
Richardson Capital Management
Wisconsin
$4.36K
JWA
329
JFS Wealth Advisors
Pennsylvania
$4.25K +$166 +7 +4%
AAS
330
Ameritas Advisory Services
Nebraska
$4.08K +$4.11K +173 New
GTAM
331
Global Trust Asset Management
Florida
$3.92K
SWM
332
Spire Wealth Management
Virginia
$3.89K
HCM
333
Horrell Capital Management
Arkansas
$3.47K
BIA
334
Bell Investment Advisors
California
$3.26K +$879 +37 +37%
MCM
335
Manchester Capital Management
Vermont
$3.23K -$736 -31 -18%
WAS
336
Winch Advisory Services
Wisconsin
$3.14K +$24 +1 +0.8%
BWAM
337
Boyd Watterson Asset Management
Ohio
$3.12K
DPW
338
DiNuzzo Private Wealth
Pennsylvania
$3.08K +$356 +15 +13%
WA
339
Whipplewood Advisors
Colorado
$3.07K -$713 -30 -19%
AWM
340
Activest Wealth Management
Florida
$2.6K +$784 +33 +43%
NEWAS
341
N.E.W. Advisory Services
Wisconsin
$2.48K
FMII
342
Farmers & Merchants Investments Inc
Nebraska
$2.36K -$9.22K -388 -80%
CWM
343
Centricity Wealth Management
Ohio
$2.36K
DB
344
Danske Bank
Denmark
$2.36K
LC
345
Lavaca Capital
Texas
$2.36K
CBT
346
CoreFirst Bank & Trust
Kansas
$2.36K +$2.38K +100 New
MWM
347
Mascoma Wealth Management
New Hampshire
$2.36K +$2.38K +100 New
HWM
348
Hemington Wealth Management
Virginia
$2K +$119 +5 +5%
S
349
Sachetta
Massachusetts
$1.98K +$404 +17 +25%
SIS
350
Sound Income Strategies
Florida
$1.89K

HOG Hedge Fund Activity: Q2 2025 in Review

396 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Harley-Davidson (HOG) for Q2 2025, worth a combined $2.53B — down 11% from $2.85B a quarter earlier.

Buyers outnumbered sellers: 59 funds opened new HOG positions and 50 closed out — a net gain of 9 holders — while 123 added to existing stakes and 142 trimmed.

The largest buyer was Donald Smith & Co, adding an estimated $50.1M. The largest seller was H. Partners Management, cutting an estimated $78.4M.

  • 396 institutional investors held Harley-Davidson (HOG) as of Q2 2025, up from 390 in Q1 2025.
  • Funds reported $2.53B of Harley-Davidson stock for Q2 2025, down 11% quarter-over-quarter.
  • 59 funds opened new Harley-Davidson positions in Q2 2025 and 50 closed out, a net change of +9 holders.
  • The largest Harley-Davidson buyer in Q2 2025 was Donald Smith & Co, an estimated $50.1M added.
  • The largest Harley-Davidson seller in Q2 2025 was H. Partners Management, an estimated $78.4M sold.

Based on aggregated 13F filings for Q2 2025.