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Diageo
DEO

823 hedge funds and large institutions have $5.34B invested in Diageo in 2025 Q3 according to their latest regulatory filings, with 83 funds opening new positions, 247 increasing their positions, 341 reducing their positions, and 100 closing their positions.

New
Increased
Maintained
Reduced
Closed

75% more funds holding in top 10

Funds holding in top 10: 4 → 7 (+3)

2% more call options, than puts

Call options by funds: $88.8M | Put options by funds: $87.3M

0.17% more ownership

Funds ownership: 9.89% → 10.06% (+0.17%)

4% less capital invested

Capital invested by funds: $5.55B → $5.34B (-$215M)

3% less funds holding

Funds holding: 852 → 823 (-29)

17% less first-time investments, than exits

New positions opened: 83 | Existing positions closed: 100

28% less repeat investments, than reductions

Existing positions increased: 247 | Existing positions reduced: 341

Holders
823
Holders Change
-29
Holders Change %
-3.4%
% of All Funds
10.8%
Holding in Top 10
7
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+75%
% of All Funds
0.09%
New
83
Increased
247
Reduced
341
Closed
100
Calls
$88.8M
Puts
$87.3M
Net Calls
+$1.45M
Net Calls Change
+$5.22M

Top Buyers

1
GQG Partners
GQG Partners
Florida
+$140M
2
EIC
Equity Investment Corp
Georgia
+$102M
3
Fidelity Investments
Fidelity Investments
Massachusetts
+$82.1M
4
Raymond James Financial
Raymond James Financial
Florida
+$58.3M
5
CCM
Cullen Capital Management
New York
+$55.4M

Top Sellers

1
Bank of America
Bank of America
North Carolina
-$108M
2
LCOV
London Company of Virginia
Virginia
-$107M
3
Wellington Management Group
Wellington Management Group
Massachusetts
-$65.9M
4
Natixis Advisors
Natixis Advisors
Massachusetts
-$46.3M
5
ClearBridge Investments
ClearBridge Investments
New York
-$34.4M
Name Holding Trade Value Shares
Change 		Change in
Stake
GGI
776
Godsey & Gibb Inc
Virginia
$3.72K – – –
KFI
777
Key Financial Inc
Pennsylvania
$3.48K +$630 +6 +20%
RF
778
Robinswood Financial
Washington
$3.25K – – –
ACM
779
Anfield Capital Management
California
$3.25K -$1.05K -10 -23%
TFGT
780
TS Financial Group (TSFG)
Illinois
$3K – – –
QWM
781
Quaker Wealth Management
New Jersey
$2.96K – – –
TCOT
782
Trust Company of Toledo
Ohio
$2.96K – – –
MG
783
Mather Group
Illinois
$2.96K +$3.25K +31 New
IWP
784
IAG Wealth Partners
Wisconsin
$2.86K – – –
WPA
785
Wealth Preservation Advisors
Tennessee
$2.77K +$630 +6 +26%
PWA
786
Principia Wealth Advisory
Texas
$2.77K +$1.99K +19 +190%
MA
787
MCF Advisors
Kentucky
$2.39K – – –
S
788
Sachetta
Massachusetts
$2.39K – – –
SGK
789
Steigerwald Gordon & Koch
Virginia
$2.39K +$2.62K +25 New
PWM
790
Proathlete Wealth Management
Florida
$2.38K – – –
HFS
791
Hughes Financial Services
Virginia
$2.28K – – –
RF
792
Rossby Financial
Florida
$2.22K +$2.41K +23 New
LSA
793
Leonteq Securities AG
Switzerland
$2.1K -$9.13K -87 -80%
CCM
794
Copeland Capital Management
Pennsylvania
$2.1K – – –
CSC
795
Caldwell Sutter Capital
California
$2K – – –
CA
796
Centerpoint Advisors
Massachusetts
$2K +$2.31K +22 New
EAM
797
Eukles Asset Management
Ohio
$1.91K – – –
JFA
798
JNBA Financial Advisors
Minnesota
$1.81K +$1.99K +19 New
NEWAS
799
N.E.W. Advisory Services
Wisconsin
$1.72K – – –
Q1WB
800
Quest 10 Wealth Builders
Virginia
$1.72K +$1.26K +12 +200%
30 31
32
33 34

DEO Hedge Fund Activity: Q3 2025 in Review

823 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Diageo (DEO) for Q3 2025, worth a combined $5.34B — down 3.9% from $5.55B a quarter earlier.

Sellers outnumbered buyers: 100 funds closed out of DEO and 83 opened new positions — a net loss of 17 holders — while 341 trimmed existing stakes and 247 added.

The largest buyer was GQG Partners, opening a new position worth an estimated $140M. The largest seller was Bank of America, cutting an estimated $108M.

  • 823 institutional investors held Diageo (DEO) as of Q3 2025, down from 852 in Q2 2025.
  • Funds reported $5.34B of Diageo stock for Q3 2025, down 3.9% quarter-over-quarter.
  • 83 funds opened new Diageo positions in Q3 2025 and 100 closed out, a net change of -17 holders.
  • The largest Diageo buyer in Q3 2025 was GQG Partners, an estimated $140M added.
  • The largest Diageo seller in Q3 2025 was Bank of America, an estimated $108M sold.

Based on aggregated 13F filings for Q3 2025.