Diageo
About: Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
Employees: 30,092
0
Funds holding %
of 7,296 funds
–
Analysts bullish %
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
0.52% less ownership
Funds ownership: 2.99% [Q4 2024] → 2.48% (-0.52%) [Q1 2025]
8% less funds holding
Funds holding: 955 [Q4 2024] → 874 (-81) [Q1 2025]
19% less repeat investments, than reductions
Existing positions increased: 277 | Existing positions reduced: 344
27% less capital invested
Capital invested by funds: $7.92B [Q4 2024] → $5.81B (-$2.11B) [Q1 2025]
29% less funds holding in top 10
Funds holding in top 10: 7 [Q4 2024] → 5 (-2) [Q1 2025]
29% less call options, than puts
Call options by funds: $50.8M | Put options by funds: $72M
40% less first-time investments, than exits
New positions opened: 84 | Existing positions closed: 141
Research analyst outlook
We haven’t received any recent analyst ratings for DEO.
Financial journalist opinion
Based on 22 articles about DEO published over the past 30 days
Negative
CNBC
1 week ago
Spirit makers face a sobering cocktail of challenges — from tariffs to teetotalers
Global spirit makers are staring down a sobering cocktail of challenges as tariffs and brand boycotts exacerbate shifting consumer habits. French cognac maker Rémy Cointreau on Wednesday became the latest spirits maker after Diageo and Pernod Ricard to withdraw its sales targets on trade uncertainty.
Positive
Benzinga
1 week ago
Top 3 Risk Off Stocks That Could Blast Off This Month
The most oversold stocks in the consumer staples sector presents an opportunity to buy into undervalued companies.
Positive
Proactive Investors
1 week ago
Diageo defies sector gloom as Remy Cointreau scraps 2030 targets
Drinks giant Diageo PLC (LSE:DGE) opened higher on Wednesday, appearing unfazed by a profit warning from French rival Remy Cointreau, which abandoned its long-term growth targets due to persistent weakness in key markets and the impact of tariffs. Remy, best known for its cognac and Cointreau liqueur, said its 2030 sales ambitions were no longer achievable, citing continued sluggish demand in the US, ongoing pressure in China, and trade tariffs on its flagship cognac.
Neutral
PRNewsWire
1 week ago
Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only
Partnership to also offer insider perks, from coveted premium membership giveaways to martini experiences at NYC's top restaurants, for those in the know - If You Know, You Ketel NEW YORK , June 3, 2025 /PRNewswire/ -- Ketel One Family Made Vodka is teaming up with Dorsia, the global leader in the hospitality and tech space, best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences, to bring the legendary allure of the fictional Dorsia to life for one night only. For one unforgettable night on June 3, Ketel One Vodka will unite tastemakers who are truly in the know; those who recognize a defining cultural moment, live deep within dining and entertainment, and instinctively reach for a Ketel One Vodka martini to celebrate it.
Neutral
PRNewsWire
1 week ago
Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Cocktail Experience
Get ready to slay summer. NEW YORK , June 3, 2025 /PRNewswire/ -- Captain Morgan is joining forces with the ultimate queen of chaos, M3GAN, for a summer collab that's serving spice, sass, and serious main character energy.
Negative
CNBC Television
2 weeks ago
'Fast Money' traders talk if alcohol is becoming the new tobacco stocks
The 'Fast Money' traders talk alcohol stocks struggling.
Positive
Seeking Alpha
2 weeks ago
Buffett's May DiviDogs Tag Ally As A "Safer" Buy
Berkshire Hathaway's latest moves include doubling down on Constellation Brands and increasing stakes in Domino's Pizza, Pool, and Sirius XM, while dropping Citigroup, DaVita, and Nu Holdings. Top Berkshire 'dividend dogs'—Kraft Heinz, Sirius XM, and Ally Financial—now offer annual dividends from $1,000 invested that exceed their single share prices, meeting the dogcatcher ideal. Analyst forecasts suggest the top ten high-yield Berkshire stocks could deliver average net gains of 21.31% by May 2026, with moderate risk compared to the broader market.
Neutral
Seeking Alpha
3 weeks ago
Diageo: Outlook Confirmed - We Remain Buyers
Diageo's management is focused on margin control, cost savings, and positive operating leverage, targeting $3 billion free cash flow in 2026 and lower leverage by 2028. US tariffs are manageable, with mitigation strategies in place. Europe is performing well, and supply chain optimizations support future EPS growth. DEO announced a $500 million cost savings plan over the next three years.
Positive
Seeking Alpha
3 weeks ago
Rumors Of Diageo's Death Appear Greatly Exaggerated
Diageo's stock is significantly down from its 2021 highs, but its premium brands and strong margins remain intact, despite stagnant growth and high debt. The current valuation is historically attractive, trading at a discount at only 17.7x earnings and 3x sales, making it appealing for long-term investors. Concerns about Gen Z drinking less are overstated; premium brands like Guinness and Don Julio continue to drive organic growth and long-term value.
Neutral
PRNewsWire
3 weeks ago
BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY
The new limited-edition offering blending the flavors of juicy guava and zesty ginger haspicked up multiple awards before officially hitting shelves in June NEW YORK , May 21, 2025 /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The limited-edition vodka specialty is already turning heads and activating tastebuds, earning top honors including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A.
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