Diageo
About: Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
Employees: 29,860
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
7.25% more ownership
Funds ownership: 2.48% [Q1] → 9.73% (+7.25%) [Q2]
5% less call options, than puts
Call options by funds: $67.2M | Put options by funds: $71M
4% less funds holding
Funds holding: 877 [Q1] → 839 (-38) [Q2]
6% less capital invested
Capital invested by funds: $5.82B [Q1] → $5.46B (-$362M) [Q2]
10% less repeat investments, than reductions
Existing positions increased: 291 | Existing positions reduced: 325
20% less funds holding in top 10
Funds holding in top 10: 5 [Q1] → 4 (-1) [Q2]
26% less first-time investments, than exits
New positions opened: 66 | Existing positions closed: 89
Financial journalist opinion
Based on 7 articles about DEO published over the past 30 days
