110.63 USD
-3.31
2.91%
Updated May 22, 11:19 AM EDT
1 day
-2.91%
5 days
-3.06%
1 month
-1.55%
3 months
0.33%
6 months
-7.88%
Year to date
-12.28%
1 year
-20.43%
5 years
-20.22%
10 years
-1.18%
 

About: Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.

Employees: 30,092

0
Funds holding %
of 7,245 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

0.52% less ownership

Funds ownership: 2.99% [Q4 2024] → 2.47% (-0.52%) [Q1 2025]

9% less funds holding

Funds holding: 954 [Q4 2024] → 870 (-84) [Q1 2025]

20% less repeat investments, than reductions

Existing positions increased: 275 | Existing positions reduced: 345

27% less capital invested

Capital invested by funds: $7.92B [Q4 2024] → $5.81B (-$2.11B) [Q1 2025]

29% less funds holding in top 10

Funds holding in top 10: 7 [Q4 2024] → 5 (-2) [Q1 2025]

29% less call options, than puts

Call options by funds: $50.8M | Put options by funds: $72M

40% less first-time investments, than exits

New positions opened: 84 | Existing positions closed: 139

Research analyst outlook

We haven’t received any recent analyst ratings for DEO.

Financial journalist opinion

Based on 23 articles about DEO published over the past 30 days

Neutral
Seeking Alpha
3 hours ago
Diageo: Outlook Confirmed - We Remain Buyers
Diageo's management is focused on margin control, cost savings, and positive operating leverage, targeting $3 billion free cash flow in 2026 and lower leverage by 2028. US tariffs are manageable, with mitigation strategies in place. Europe is performing well, and supply chain optimizations support future EPS growth. DEO announced a $500 million cost savings plan over the next three years.
Diageo: Outlook Confirmed - We Remain Buyers
Positive
Seeking Alpha
10 hours ago
Rumors Of Diageo's Death Appear Greatly Exaggerated
Diageo's stock is significantly down from its 2021 highs, but its premium brands and strong margins remain intact, despite stagnant growth and high debt. The current valuation is historically attractive, trading at a discount at only 17.7x earnings and 3x sales, making it appealing for long-term investors. Concerns about Gen Z drinking less are overstated; premium brands like Guinness and Don Julio continue to drive organic growth and long-term value.
Rumors Of Diageo's Death Appear Greatly Exaggerated
Neutral
PRNewsWire
23 hours ago
BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY
The new limited-edition offering blending the flavors of juicy guava and zesty ginger haspicked up multiple awards before officially hitting shelves in June NEW YORK , May 21, 2025 /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The limited-edition vodka specialty is already turning heads and activating tastebuds, earning top honors including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A.
BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY
Neutral
Proactive Investors
1 day ago
Diageo resets expectations but offers plenty of self-help for the patient
Diageo is in repair mode. Growth has stalled, margins have slipped, and debt is running higher than the company would like.
Diageo resets expectations but offers plenty of self-help for the patient
Positive
24/7 Wall Street
1 day ago
5 Taboo Sin Stocks That Pay Investors Dependable and Rising High-Yield Dividends
Investors love dividend stocks, especially high-yield varieties, because they offer a significant income stream and have substantial total return potential.
5 Taboo Sin Stocks That Pay Investors Dependable and Rising High-Yield Dividends
Positive
Zacks Investment Research
1 day ago
Diageo Issues Q3 Sales Data & Other Updates, Organic Sales Rise 5.9%
DEO net sales of $4.4 billion jumped 2.9% year over year for third-quarter fiscal 2025. Robust organic volumes and positive price/mix aid organic sales.
Diageo Issues Q3 Sales Data & Other Updates, Organic Sales Rise 5.9%
Neutral
PRNewsWire
2 days ago
CAPTAIN MORGAN SLICED TURNS GOLF'S MOST DREADED SHOT -- THE SLICE -- INTO A CELEBRATION WITH YOUR CREW
Captain Morgan Sliced, West Wilson and Breezy Golf Are Teaming Up to Bring Bold Flavor and Big Energy to the Course All Summer Long For Fans who Play the Slice The brand is rewarding the shots that don't go viral—for all the right reasons. Miss big, post proud, and celebrate your slice by tagging @captainmorganUSA and #PlaytheSliceContest NEW YORK , May 20, 2025 /PRNewswire/ -- Fore!
CAPTAIN MORGAN SLICED TURNS GOLF'S MOST DREADED SHOT -- THE SLICE -- INTO A CELEBRATION WITH YOUR CREW
Positive
Zacks Investment Research
3 days ago
Top Sin Stocks With Strong Upside Potential to Purchase in 2025
Sin stocks stir debate, but their steady returns, strong margins and recession resistance make them smart, long-term plays for performance-focused investors.
Top Sin Stocks With Strong Upside Potential to Purchase in 2025
Negative
Investopedia
3 days ago
Guinness Parent Diageo Expects $150M Annualized Impact From Tariffs
Alcoholic beverage giant Diageo (DEO) said in its fiscal third-quarter report Monday that it expects a $150 million annualized impact from tariffs.
Guinness Parent Diageo Expects $150M Annualized Impact From Tariffs
Negative
Fox Business
3 days ago
Drink company that sells Guinness and Johnnie Walker sees $150M profit hit from tariffs
Spirit maker Diageo plans $500 million in cost savings by 2028, lower tariff impact view by $50 million in earnings statement released on Monday.
Drink company that sells Guinness and Johnnie Walker sees $150M profit hit from tariffs
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