Clorox

CLX

Market cap $13.3B

OAKLAND, Calif., Jan. 13, 2026 /PRNewswire/ -- The Clorox Company (NYSE: CLX) will issue its second-quarter fiscal year 2026 results on February 3, 2026.

Clorox enters the air care category with a groundbreaking line of daily allergen neutralizers to manage common household allergens like pollen, dust mite matter and pet dander ¹. OAKLAND, Calif.

After a rough 2025, consumer staples stocks like Clorox are great buys for value investors seeking passive income. Clorox has ripped off the proverbial bandage by guiding for weak results in its current fiscal year.

The consumer staples sector is out of favor with investors. I sold my holdings in Clorox and Hormel to capture tax losses, with plans to repurchase them both in early 2026.

The ProShares S&P 500 Dividend Aristocrat ETF (NOBL) underperformed SPY in 2025, gaining 7.2% versus SPY's 18.42%. Despite average underperformance, select Aristocrats like CAH (+74.18%), ALB (+66.90%), and CHRW (+61.22%) delivered strong double-digit returns. Dividend growth for the Aristocrats slowed to 5.52% in 2025, down from 5.78% in 2024, with 68 of 69 raising payouts.

Clorox ( NYSE:CLX ) operates household brands including Clorox bleach, Glad trash bags, Burt's Bees, Hidden Valley, and Fresh Step cat litter.

Investors need to pay close attention to CLX stock based on the movements in the options market lately.

A string of problems has dragged Clorox's stock down. The company is finally showing signs of a rebound, led by an impressive return on invested capital.

CLX tests its pricing power as consumers trade down, promotions rise, and margins stay under pressure in a tightening demand environment.

Consumer staples companies sell products that are purchased regularly, in both good and bad economies. Consumer staples companies tend to be reliable dividend payers.