Clorox
About: Since its start more than 100 years ago, Clorox has expanded to operate in a variety of consumer products categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
Employees: 7,400
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
78% more call options, than puts
Call options by funds: $262M | Put options by funds: $147M
0% more repeat investments, than reductions
Existing positions increased: 409 | Existing positions reduced: 407
0.52% less ownership
Funds ownership: 80.76% [Q4 2024] → 80.24% (-0.52%) [Q1 2025]
4% less funds holding
Funds holding: 1,200 [Q4 2024] → 1,153 (-47) [Q1 2025]
12% less capital invested
Capital invested by funds: $16.5B [Q4 2024] → $14.5B (-$1.99B) [Q1 2025]
17% less first-time investments, than exits
New positions opened: 109 | Existing positions closed: 132
60% less funds holding in top 10
Funds holding in top 10: 5 [Q4 2024] → 2 (-3) [Q1 2025]
Research analyst outlook
6 Wall Street Analysts provided 1 year price targets over the past 3 months
6 analyst ratings
Barclays Lauren Lieberman | 5%upside $129 | Underweight Maintained | 7 May 2025 |
Morgan Stanley Dara Mohsenian | 22%upside $150 | Equal-Weight Maintained | 6 May 2025 |
Wells Fargo Chris Carey | 15%upside $142 | Equal-Weight Maintained | 6 May 2025 |
JP Morgan Andrea Teixeira | 17%upside $144 | Neutral Maintained | 6 May 2025 |
UBS Peter Grom | 25%upside $154 | Neutral Maintained | 17 Apr 2025 |
Financial journalist opinion
Based on 10 articles about CLX published over the past 30 days









