Clorox
About: Since its start more than 100 years ago, Clorox has expanded to operate in a variety of consumer products categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
Employees: 7,400
0
Funds holding %
of 7,431 funds
0
Analysts bullish %
of 7 analysts
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
90% more call options, than puts
Call options by funds: $205M | Put options by funds: $108M
7.4% more ownership
Funds ownership: 80.42% [Q1] → 87.82% (+7.4%) [Q2]
0% more funds holding in top 10
Funds holding in top 10: 2 [Q1] → 2 (+0) [Q2]
5% less repeat investments, than reductions
Existing positions increased: 391 | Existing positions reduced: 413
6% less funds holding
Funds holding: 1,167 [Q1] → 1,094 (-73) [Q2]
11% less capital invested
Capital invested by funds: $14.6B [Q1] → $13B (-$1.58B) [Q2]
34% less first-time investments, than exits
New positions opened: 99 | Existing positions closed: 150
Research analyst outlook
7 Wall Street Analysts provided 1 year price targets over the past 3 months
Low target
$119
0%
upside
Avg. target
$135
14%
upside
High target
$145
22%
upside
7 analyst ratings
1 positive
14%
5 neutral
71%
1 negative
14%
Morgan Stanley Dara Mohsenian | 15%upside $137 | Equal-Weight Maintained | 1 Aug 2025 |
Wells Fargo Chris Carey | 16%upside $138 | Equal-Weight Maintained | 1 Aug 2025 |
JP Morgan Andrea Teixeira | 18%upside $140 | Neutral Maintained | 25 Jul 2025 |
UBS Peter Grom | 13%upside $134 | Neutral Maintained | 17 Jul 2025 |
Citigroup Filippo Falorni | 13%upside $135 | Neutral Maintained | 15 Jul 2025 |
Financial journalist opinion
Based on 25 articles about CLX published over the past 30 days
Positive
Barrons
3 days ago
12 Cheap Consumer Stocks for a Rocky Market
The market is looking frothy, making it a good time to consider stocks that tend to hold up in a selloff.
Positive
The Motley Fool
4 days ago
3 High-Yield Dividend Stocks to Buy in August and Hold Through at Least 2030
Buying and holding stocks with a long-term horizon takes the pressure off quarterly results and shifts the focus to a structured investment thesis. An investment thesis removes emotion -- serving as a reminder for why you bought a stock in the first place.
Neutral
PRNewsWire
5 days ago
Hidden Valley® Ranch Picks Up Checked Bag Fees for Labor Day Travelers Who Pack the Flavor
Travelers can snap a photo of Hidden Valley Ranch packed in their suitcase and share to social to be reimbursed for luggage fees OAKLAND, Calif. , Aug. 21, 2025 /PRNewswire/ -- This Labor Day Weekend, Hidden Valley Ranch is making travel tastier, and a lot easier, by covering checked bag fees for fans who bring their favorite ranch along for the ride.
Positive
Seeking Alpha
6 days ago
100 Sustainable Dividend Dogs: 47 "Safer", 3 Ideal August Buys, And 7 To Watch
I analyze Barron's top 100 sustainable companies, focusing on dividend payers and using the dogcatcher yield-based strategy to identify value opportunities. Seven out of 83 dividend-paying sustainable stocks currently meet the ideal of annual dividends from a $1K investment exceeding their share price, signaling potential buys. Analyst targets project 20.21% to 45.71% net gains for the top ten ESG dividend stocks by August 2026, with average risk below the market.
Neutral
PRNewsWire
1 week ago
Clorox to Present at Barclays Global Consumer Staples Conference
OAKLAND, Calif. , Aug. 14, 2025 /PRNewswire/ -- The Clorox Company (NYSE: CLX) today announced that Chair and Chief Executive Officer Linda Rendle and Chief Financial Officer Luc Bellet will participate in a fireside chat at the Barclays Global Consumer Staples Conference on Wednesday, September 3, 2025, in Boston.
Neutral
PRNewsWire
1 week ago
Kingsford® Announces Pass The Tongs, a National HBCU Partnership to Empower the Next Generation of Barbecue Culture
The initiative launches in Atlanta with unforgettable experiences centered around the shared legacy of the grill OAKLAND, Calif. , Aug. 13, 2025 /PRNewswire/ -- Kingsford®, the iconic brand synonymous with American barbecue, today unveiled Pass The Tongs, an initiative designed to highlight Black grilling traditions and empower the next generation of grillers through culture, education, and connection.
Positive
Seeking Alpha
1 week ago
Clorox: Soon To Be A Dividend King
Clorox is just shy of the Dividend King title, awarded to companies with 50 years of consecutive dividend increases. The robust portfolio of consumer durables reliably supports dividend growth through all market environments. I rate Clorox a Hold and recommend waiting for a $100 entry point, which would offer a 5% yield and a margin of safety.
Positive
The Motley Fool
2 weeks ago
5 Dividend Stocks to Hold for the Next 5 Years
Wall Street tends to cycle through stock themes even though some sectors tend to be filled with strong businesses. And even strong businesses go through hard times.
Neutral
MarketBeat
2 weeks ago
3 Dividend Stocks Raising Payouts—and Backing It Up With Results
Not all dividends are paid out equally; some companies try to create a “trap” by overpaying on a quarter's dividend, attracting buyers through a short-term high dividend yield that seems too good to pass up. The realization comes much later, though, that these companies can't afford these payouts, straining the financial profile altogether and having to decrease or cancel these dividends later.
Neutral
Zacks Investment Research
2 weeks ago
Is the Options Market Predicting a Spike in Clorox Stock?
Investors need to pay close attention to CLX stock based on the movements in the options market lately.
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