Clorox (CLX)

• Market cap: $17.5B
• 1 day: 0.78%
• 5 days: 3.26%
• 1 month: -3.36%
• 3 months: -11.31%
• 6 months: -9.08%
• Year to date: -12.07%
• 1 year: -3.77%
• 5 years: -23.68%
• 10 years: 34.12%
• Sector: Consumer Staples
• Industry: Household & Personal Products

About: Since its start more than 100 years ago, Clorox has expanded to operate in a variety of consumer products categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.

Employees: 7,400

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

108% more first-time investments, than exits

New positions opened: 158 | Existing positions closed: 76

40% more call options, than puts

Call options by funds: $274M | Put options by funds: $196M

5% more funds holding

Funds holding: 1,133 [Q3] → 1,194 (+61) [Q4]

2.12% more ownership

Funds ownership: 78.59% [Q3] → 80.71% (+2.12%) [Q4]

5% more capital invested

Capital invested by funds: $15.8B [Q3] → $16.5B (+$769M) [Q4]

3% more repeat investments, than reductions

Existing positions increased: 399 | Existing positions reduced: 388

29% less funds holding in top 10

Funds holding in top 10: 7 [Q3] → 5 (-2) [Q4]

Research analyst outlook

6 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $134 6% downside
• Avg. target: $151 6% upside
• High target: $169 19% upside

6 analyst ratings

• positive: 0 0%
• neutral: 5 83%
• negative: 1 17%

UBS Peter Grom 42% 1-year accuracy 13 / 31 met price target	8% upside $154	Neutral Maintained	17 Apr 2025
Wells Fargo Chris Carey 43% 1-year accuracy 22 / 51 met price target	2% upside $145	Equal-Weight Maintained	16 Apr 2025
Citigroup Wendy Nicholson 0% 1-year accuracy 0 / 3 met price target	5% upside $150	Neutral Maintained	14 Apr 2025
Barclays Lauren Lieberman 57% 1-year accuracy 51 / 89 met price target	6% downside $134	Underweight Maintained	11 Apr 2025
JP Morgan Andrea Teixeira 53% 1-year accuracy 34 / 64 met price target	6% upside $151	Neutral Maintained	11 Apr 2025