Clorox
CLX
Market cap $14.9B

121.58 USD

-1.31

1.07%

At close Aug 14, 4:00 PM EDT

After hours

121.58

+0.00

0.00%

1 day

-1.07%

5 days

-3.48%

1 month

-4.57%

3 months

-8.87%

6 months

-17.81%

Year to date

-24.87%

1 year

-15.87%

5 years

-45.78%

10 years

3.37%

About: Since its start more than 100 years ago, Clorox has expanded to operate in a variety of consumer products categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.

Employees: 7,400

Consumer Staples Household & Personal Products

0

Funds holding %

of 7,345 funds

0

Analysts bullish %

of 7 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

78% more call options, than puts

Call options by funds: $262M | Put options by funds: $147M

1% more repeat investments, than reductions

Existing positions increased: 411 | Existing positions reduced: 408

0.37% less ownership

Funds ownership: 80.78% [Q4 2024] → 80.42% (-0.37%) [Q1 2025]

3% less funds holding

Funds holding: 1,205 [Q4 2024] → 1,164 (-41) [Q1 2025]

12% less capital invested

Capital invested by funds: $16.5B [Q4 2024] → $14.6B (-$1.96B) [Q1 2025]

15% less first-time investments, than exits

New positions opened: 112 | Existing positions closed: 132

60% less funds holding in top 10

Funds holding in top 10: 5 [Q4 2024] → 2 (-3) [Q1 2025]

See Fund Rankings

Research analyst outlook

7 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$119

2%

downside

Avg. target

$135

11%

upside

High target

$145

19%

upside

7 analyst ratings

1 positive

14%

5 neutral

71%

1 negative

14%

Morgan Stanley Dara Mohsenian	13%upside $137	Equal-Weight Maintained	1 Aug 2025
Wells Fargo Chris Carey	14%upside $138	Equal-Weight Maintained	1 Aug 2025
JP Morgan Andrea Teixeira	15%upside $140	Neutral Maintained	25 Jul 2025
UBS Peter Grom	10%upside $134	Neutral Maintained	17 Jul 2025
Citigroup Filippo Falorni	11%upside $135	Neutral Maintained	15 Jul 2025

See Analyst Rankings

Financial journalist opinion

Based on 28 articles about CLX published over the past 30 days

Kingsford® Announces Pass The Tongs, a National HBCU Partnership to Empower the Next Generation of Barbecue Culture

The initiative launches in Atlanta with unforgettable experiences centered around the shared legacy of the grill OAKLAND, Calif. , Aug. 13, 2025 /PRNewswire/ -- Kingsford®, the iconic brand synonymous with American barbecue, today unveiled Pass The Tongs, an initiative designed to highlight Black grilling traditions and empower the next generation of grillers through culture, education, and connection.

Kingsford® Announces Pass The Tongs, a National HBCU Partnership to Empower the Next Generation of Barbecue Culture

Clorox: Soon To Be A Dividend King

Clorox is just shy of the Dividend King title, awarded to companies with 50 years of consecutive dividend increases. The robust portfolio of consumer durables reliably supports dividend growth through all market environments. I rate Clorox a Hold and recommend waiting for a $100 entry point, which would offer a 5% yield and a margin of safety.

Clorox: Soon To Be A Dividend King

The Motley Fool

5 Dividend Stocks to Hold for the Next 5 Years

Wall Street tends to cycle through stock themes even though some sectors tend to be filled with strong businesses. And even strong businesses go through hard times.

5 Dividend Stocks to Hold for the Next 5 Years

3 Dividend Stocks Raising Payouts—and Backing It Up With Results

Not all dividends are paid out equally; some companies try to create a “trap” by overpaying on a quarter's dividend, attracting buyers through a short-term high dividend yield that seems too good to pass up. The realization comes much later, though, that these companies can't afford these payouts, straining the financial profile altogether and having to decrease or cancel these dividends later.

3 Dividend Stocks Raising Payouts—and Backing It Up With Results

Zacks Investment Research

Is the Options Market Predicting a Spike in Clorox Stock?

Investors need to pay close attention to CLX stock based on the movements in the options market lately.

Is the Options Market Predicting a Spike in Clorox Stock?

Clorox: Finally Some Good News, But Still Behind Management's Expectations (Rating Upgrade)

Upgrading Clorox from 'sell' to 'hold' as recent financials show organic volume and revenue growth, especially in the Health and Wellness segment. Gross margin improvements and cost optimization efforts are finally materializing, though results still lag behind top peers and management expectations. The valuation is now more reasonable after a 25% stock price decline, with EV/EBITDA multiples closer to the discount CLX deserves when compared to top market players, reducing downside risk.

Clorox: Finally Some Good News, But Still Behind Management's Expectations (Rating Upgrade)

24/7 Wall Street

Top 3 Undervalued Dividend Stocks to Buy In August

These dividend stocks are trading at big discounts. They may be close to bottoming out.

Top 3 Undervalued Dividend Stocks to Buy In August

The Motley Fool

3 Stocks That Could Be Easy Wealth Builders

If you are looking to build your wealth, one of the easiest ways is to buy reliable dividend stocks. One of the best places to find reliable dividend stocks is the consumer staples sector.

3 Stocks That Could Be Easy Wealth Builders

The Motley Fool

Clorox (CLX) Q4 EPS Jumps 58%

Clorox (CLX) Q4 EPS Jumps 58%

Clorox (CLX) Q4 EPS Jumps 58%

Zacks Investment Research

Clorox Q4 Earnings Beat Estimates, Organic Sales Increase Y/Y

CLX posts 57.7% EPS growth and 8% organic sales gain in the fourth quarter, fueled by strong ERP-driven volume increases.

Clorox Q4 Earnings Beat Estimates, Organic Sales Increase Y/Y

See News Rankings

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