Clorox
About: Since its start more than 100 years ago, Clorox has expanded to operate in a variety of consumer products categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
Employees: 7,400
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
78% more call options, than puts
Call options by funds: $262M | Put options by funds: $147M
1% more repeat investments, than reductions
Existing positions increased: 410 | Existing positions reduced: 407
0.38% less ownership
Funds ownership: 80.76% [Q4 2024] → 80.37% (-0.38%) [Q1 2025]
4% less funds holding
Funds holding: 1,200 [Q4 2024] → 1,155 (-45) [Q1 2025]
12% less capital invested
Capital invested by funds: $16.5B [Q4 2024] → $14.6B (-$1.97B) [Q1 2025]
17% less first-time investments, than exits
New positions opened: 110 | Existing positions closed: 132
60% less funds holding in top 10
Funds holding in top 10: 5 [Q4 2024] → 2 (-3) [Q1 2025]
Research analyst outlook
7 Wall Street Analysts provided 1 year price targets over the past 3 months
7 analyst ratings
Wells Fargo Chris Carey | 7%upside $135 | Equal-Weight Maintained | 9 Jul 2025 |
Jefferies Kaumil Gajrawala | 15%upside $145 | Buy Maintained | 26 Jun 2025 |
Barclays Lauren Lieberman | 2%upside $129 | Underweight Maintained | 7 May 2025 |
Morgan Stanley Dara Mohsenian | 19%upside $150 | Equal-Weight Maintained | 6 May 2025 |
JP Morgan Andrea Teixeira | 14%upside $144 | Neutral Maintained | 6 May 2025 |
Financial journalist opinion
Based on 15 articles about CLX published over the past 30 days









