Cracker Barrel

CBRL

Market cap $897M

Cracker Barrel Old Country Store (NASDAQ: CBRL) is set to reward investors on November 12 with a dividend payment, despite experiencing one of the most turbulent years in its recent history.

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.

CBRL revamps its leadership and structure to restore its nostalgic charm and drive growth after a challenging year.

Cracker Barrel isn't done shaking things up.

Cracker Barrel isn't done shaking things up.

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising further questions about the Americana-themed restaurant chain's path forward.

Chain had hired marketing firm Prophet to refresh its image and restaurants; Cracker Barrel shifts executives in operations, menu roles.

LEBANON, Tenn. , Oct. 2, 2025 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel") today announced leadership and organizational structure enhancements as the Company reinforces its focus on delivering outstanding food and experiences guests love.

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