CBRL icon

Cracker Barrel

54.27 USD
-0.13
0.24%
At close Aug 25, 4:00 PM EDT
Pre-market
54.37
+0.10
0.18%
1 day
-0.24%
5 days
-10.84%
1 month
-17.50%
3 months
-8.25%
6 months
18.52%
Year to date
-1.18%
1 year
31.44%
5 years
-55.57%
10 years
-60.82%
 

About: Cracker Barrel Old Country Store Inc operates hundreds of full-service restaurants throughout the United States. The restaurants of the company are open for breakfast, lunch, and dinner, with menus that offer home-style country food. The company generates maximum revenue from the Restaurants.

Employees: 77,600

0
Funds holding %
of 7,429 funds
0
Analysts bullish %
of 4 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

73% more capital invested

Capital invested by funds: $901M [Q1] → $1.55B (+$654M) [Q2]

50% more funds holding in top 10

Funds holding in top 10: 2 [Q1] → 3 (+1) [Q2]

16% more first-time investments, than exits

New positions opened: 50 | Existing positions closed: 43

13% more repeat investments, than reductions

Existing positions increased: 89 | Existing positions reduced: 79

10.1% more ownership

Funds ownership: 104.15% [Q1] → 114.25% (+10.1%) [Q2]

1% more funds holding

Funds holding: 262 [Q1] → 265 (+3) [Q2]

36% less call options, than puts

Call options by funds: $55.8M | Put options by funds: $87.3M

Research analyst outlook

4 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$45
17%
downside
Avg. target
$59
8%
upside
High target
$69
27%
upside

4 analyst ratings

positive
25%
neutral
50%
negative
25%
UBS
Dennis Geiger
27%upside
$69
Neutral
Maintained
14 Jul 2025
Truist Securities
Jake Bartlett
20%upside
$65
Buy
Maintained
13 Jun 2025
B of A Securities
Sara Senatore
17%downside
$45
Underperform
Maintained
6 Jun 2025
Loop Capital
Alton Stump
1%upside
$55
Hold
Maintained
6 Jun 2025

Financial journalist opinion

Based on 29 articles about CBRL published over the past 30 days

Negative
Fox Business
4 hours ago
Cracker Barrel's logo change ridiculed as 'stupid' and 'not very interesting'
Fox News contributor Liz Peek argues Cracker Barrel's logo change was unnecessary on 'The Bottom Line.' #foxbusiness #us #usnews #news #politics #trump #usa #donaldtrump #president #presidenttrump #crackerbarrel #logo #newlogo #newlogodesign #old #businessdecisions #political #politicalnews #intel #tech #technology
Cracker Barrel's logo change ridiculed as 'stupid' and 'not very interesting'
Negative
CNBC
14 hours ago
Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'
Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo. Users on social media were quick to criticize the new logo, describing it as "generic," "soulless" and "bland.
Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'
Negative
WSJ
18 hours ago
How a Cracker Barrel Logo Change Spawned a Political Firestorm
The family-dining chain's brand updates draw online ire and boycott calls. “We know we won't get everything right the first time,” the company says.
How a Cracker Barrel Logo Change Spawned a Political Firestorm
Negative
Forbes
1 day ago
Buy, Sell, or Hold Cracker Barrel Stock?
The Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) has decreased by more than 10% over the last five days, with a closing price near $55 (as of this writing). The decline followed management's choice to swap its long-established “man on a barrel” logo for a minimalist yellow barrel – a decision that triggered backlash on social media as well as among conservative commentators.
Buy, Sell, or Hold Cracker Barrel Stock?
Negative
New York Post
2 days ago
Cracker Barrel's marketing fiasco shows investors are making woke a massive risk factor
If the Cracker Barrel market puke has anything to teach Wall Street, it's that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to ­digest.
Cracker Barrel's marketing fiasco shows investors are making woke a massive risk factor
Negative
Barrons
2 days ago
Why Cracker Barrel's Stock Drop Wasn't a ‘Buy the Dip' Moment
The stock fell as much as 15% Thursday before recouping much of those losses.
Why Cracker Barrel's Stock Drop Wasn't a ‘Buy the Dip' Moment
Negative
Invezz
2 days ago
Cracker Barrel stock: why going back to the old logo just isn't an option
Cracker Barrel Old Country Store Inc (NASDAQ: CBRL) $700 million brand overhaul, including a redesigned logo, has sparked backlash from loyal customers and social media critics. According to them, the company is abandoning its country roots.
Cracker Barrel stock: why going back to the old logo just isn't an option
Negative
CNBC Television
3 days ago
What went wrong with Cracker Barrel's rebrand?
Social media users aren't happy about Cracker Barrel's new logo, calling it “soulless,” “bland” and “generic” since the restaurant chain unveiled it on Tuesday as part of a larger brand refresh. The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024.
What went wrong with Cracker Barrel's rebrand?
Negative
CNBC Television
3 days ago
Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain
Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss the fallout from Cracker Barrel's new logo and $700 million brand overhaul.
Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain
Neutral
Seeking Alpha
4 days ago
Wall Street Breakfast Podcast: Markets Wait On Powell's Next Words
Markets are on edge ahead of Powell's Jackson Hole speech, with uncertainty over potential September rate cuts and 'higher for longer' rates likely. Tech giants Meta and Google ink a $10 billion, six-year cloud deal to accelerate Meta's AI ambitions while new data centers are built.
Wall Street Breakfast Podcast: Markets Wait On Powell's Next Words
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