We are live on ! Find out more
BUFF icon

Innovator Laddered Allocation Power Buffer ETF

131 hedge funds and large institutions have $569M invested in Innovator Laddered Allocation Power Buffer ETF in 2025 Q2 according to their latest regulatory filings, with 16 funds opening new positions, 54 increasing their positions, 42 reducing their positions, and 8 closing their positions.

New
Increased
Maintained
Reduced
Closed

100% more first-time investments, than exits

New positions opened: 16 | Existing positions closed: 8

29% more repeat investments, than reductions

Existing positions increased: 54 | Existing positions reduced: 42

28% more capital invested

Capital invested by funds: $445M → $569M (+$124M)

14% more funds holding in top 10

Funds holding in top 10: 78 (+1)

7% more funds holding

Funds holding: 123131 (+8)

2.89% more ownership

Funds ownership: 77.67%80.56% (+2.9%)

Holders
131
Holders Change
+8
Holders Change %
+6.5%
% of All Funds
1.72%
Holding in Top 10
8
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+14.29%
% of All Funds
0.11%
New
16
Increased
54
Reduced
42
Closed
8
Calls
Puts
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
LPL Financial
1
LPL Financial
California
$131M +$86.5M +1,931,484 +225%
Envestnet Asset Management
2
Envestnet Asset Management
Illinois
$49.3M -$884K -19,738 -2%
Osaic Holdings
3
Osaic Holdings
Arizona
$23.8M -$3.55M -79,397 -14%
GF
4
GGM Financials
Ohio
$23.7M +$782K +17,466 +4%
KWM
5
Kingsview Wealth Management
Oregon
$23.4M -$2.01M -44,855 -8%
LI
6
LifeWealth Investments
Florida
$21.3M +$4.59M +102,465 +29%
KWM
7
KFG Wealth Management
Indiana
$19.8M +$685K +15,307 +4%
Cetera Investment Advisers
8
Cetera Investment Advisers
Illinois
$18.8M +$823K +18,384 +5%
PWP
9
Prasad Wealth Partners
Ohio
$17.5M -$983K -21,961 -6%
HIW
10
Holos Integrated Wealth
Pennsylvania
$14.8M +$755K +16,871 +6%
Raymond James Financial
11
Raymond James Financial
Florida
$11.3M -$335K -7,493 -3%
MFG
12
MTM Financial Group
Pennsylvania
$11.3M +$179K +3,994 +2%
BWM
13
Buska Wealth Management
Wisconsin
$10.9M +$5.53M +123,520 +114%
Commonwealth Equity Services
14
Commonwealth Equity Services
Massachusetts
$10.8M -$129K -2,891 -1%
MA
15
Mutual Advisors
Nebraska
$9.5M +$196K +4,381 +2%
Cambridge Investment Research Advisors
16
Cambridge Investment Research Advisors
Iowa
$7.96M -$26.1K -584 -0.3%
HI
17
Harbour Investments
Wisconsin
$7.72M +$77.6K +1,734 +1%
HighTower Advisors
18
HighTower Advisors
Illinois
$7.61M +$629K +14,049 +10%
FMWA
19
Forvis Mazars Wealth Advisors
Missouri
$6.71M +$2.02M +45,072 +46%
BCM
20
Brookstone Capital Management
Illinois
$6.22M +$334K +7,468 +6%
AAS
21
Avantax Advisory Services
Texas
$5.25M +$486K +10,850 +11%
Jane Street
22
Jane Street
New York
$5.15M +$3.93M +87,780 +402%
GS
23
GWN Securities
Florida
$5.07M +$487K +10,870 +11%
GSIAS
24
Garden State Investment Advisory Services
New Jersey
$4.91M -$120K -2,681 -3%
KAS
25
Kestra Advisory Services
Texas
$4.38M +$2.13M +47,570 +104%

BUFF Hedge Fund Activity: Q2 2025 in Review

131 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Innovator Laddered Allocation Power Buffer ETF (BUFF) for Q2 2025, worth a combined $569M — up 28% from $445M a quarter earlier.

Buyers outnumbered sellers: 16 funds opened new BUFF positions and 8 closed out — a net gain of 8 holders — while 54 added to existing stakes and 42 trimmed.

The largest buyer was LPL Financial, adding an estimated $86.5M. The largest seller was Guardian Financial Partners, exiting entirely with an estimated $4M sold.

  • 131 institutional investors held Innovator Laddered Allocation Power Buffer ETF (BUFF) as of Q2 2025, up from 123 in Q1 2025.
  • Funds reported $569M of Innovator Laddered Allocation Power Buffer ETF stock for Q2 2025, up 28% quarter-over-quarter.
  • 16 funds opened new Innovator Laddered Allocation Power Buffer ETF positions in Q2 2025 and 8 closed out, a net change of +8 holders.
  • The largest Innovator Laddered Allocation Power Buffer ETF buyer in Q2 2025 was LPL Financial, an estimated $86.5M added.
  • The largest Innovator Laddered Allocation Power Buffer ETF seller in Q2 2025 was Guardian Financial Partners, an estimated $4M sold.

Based on aggregated 13F filings for Q2 2025.