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Booking.com

1,914 hedge funds and large institutions have $118B invested in Booking.com in 2026 Q1 according to their latest regulatory filings, with 161 funds opening new positions, 745 increasing their positions, 733 reducing their positions, and 235 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more call options, than puts

Call options by funds: $8.43B | Put options by funds: $5.53B

2% more repeat investments, than reductions

Existing positions increased: 745 | Existing positions reduced: 733

6% less funds holding

Funds holding: 2,0271,914 (-113)

8.56% less ownership

Funds ownership: 2,533.44%2,524.89% (-8.6%)

27% less capital invested

Capital invested by funds: $162B → $118B (-$43.6B)

30% less funds holding in top 10

Funds holding in top 10: 7452 (-22)

31% less first-time investments, than exits

New positions opened: 161 | Existing positions closed: 235

Holders
1,914
Holders Change
-113
Holders Change %
-5.57%
% of All Funds
23.42%
Holding in Top 10
52
Holding in Top 10 Change
-22
Holding in Top 10 Change %
-29.73%
% of All Funds
0.64%
New
161
Increased
745
Reduced
733
Closed
235
Calls
$8.43B
Puts
$5.53B
Net Calls
+$2.9B
Net Calls Change
-$581M
Name Holding Trade Value Shares
Change
Change in
Stake
KMWM
2076
Keudell/Morrison Wealth Management
Oregon
-$241K -1,125 Closed
NAMNJ
2077
NorthStar Asset Management (New Jersey)
New Jersey
-$242K -1,125 Closed
WRPWM
2078
Werba Rubin Papier Wealth Management
California
-$241K -1,125 Closed
WPP
2079
Whalerock Point Partners
Rhode Island
-$241K -1,125 Closed
AFA
2080
AA Financial Advisors
Ohio
-$236K -1,100 Closed
BW
2081
BIP Wealth
Georgia
-$236K -1,100 Closed
BB
2082
Busey Bank
Illinois
-$236K -1,100 Closed
ESB
2083
Essex Savings Bank
Connecticut
-$236K -1,100 Closed
PFWA
2084
Paces Ferry Wealth Advisors
Georgia
-$233K -1,100 Closed
PCM
2085
Pointe Capital Management
Michigan
-$236K -1,100 Closed
TYCC
2086
Texas Yale Capital Corp
Florida
-$236K -1,100 Closed
BOH
2087
Bank of Hawaii
Hawaii
-$230K -1,075 Closed
BMO
2088
Beck Mack & Oliver
New York
-$230K -1,075 Closed
BB
2089
Berkshire Bank
Massachusetts
-$230K -1,075 Closed
FWA
2090
FSM Wealth Advisors
Ohio
-$232K -1,075 Closed
MLL
2091
Moody Lynn & Lieberson
Massachusetts
-$230K -1,075 Closed
PCS
2092
Private Client Services
Kentucky
-$232K -1,075 Closed
WSWA
2093
Warren Street Wealth Advisors
California
-$230K -1,075 Closed
5W
2094
5T Wealth
California
-$225K -1,050 Closed
AFAS
2095
Acorn Financial Advisory Services
Virginia
-$226K -1,050 Closed
GAM
2096
GEM Asset Management
Michigan
-$229K -1,050 Closed
GWM
2097
Goldenstone Wealth Management
California
-$223K -1,050 Closed
HH
2098
HWG Holdings
Texas
-$225K -1,050 Closed
LWA
2099
Lineweaver Wealth Advisors
Ohio
-$227K -1,050 Closed
OCPWS
2100
One Charles Private Wealth Services
Massachusetts
-$225K -1,050 Closed

BKNG Hedge Fund Activity: Q1 2026 in Review

1,914 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2026, worth a combined $118B — down 27% from $162B a quarter earlier.

Sellers outnumbered buyers: 235 funds closed out of BKNG and 161 opened new positions — a net loss of 74 holders — while 733 trimmed existing stakes and 745 added.

The largest buyer was Bank of Nova Scotia, adding an estimated $3.75B. The largest seller was J. Stern & Co, cutting an estimated $13B.

  • 1,914 institutional investors held Booking.com (BKNG) as of Q1 2026, down from 2,027 in Q4 2025.
  • Funds reported $118B of Booking.com stock for Q1 2026, down 27% quarter-over-quarter.
  • 161 funds opened new Booking.com positions in Q1 2026 and 235 closed out, a net change of -74 holders.
  • The largest Booking.com buyer in Q1 2026 was Bank of Nova Scotia, an estimated $3.75B added.
  • The largest Booking.com seller in Q1 2026 was J. Stern & Co, an estimated $13B sold.

Based on aggregated 13F filings for Q1 2026.