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Booking.com

1,914 hedge funds and large institutions have $118B invested in Booking.com in 2026 Q1 according to their latest regulatory filings, with 161 funds opening new positions, 745 increasing their positions, 733 reducing their positions, and 235 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more call options, than puts

Call options by funds: $8.43B | Put options by funds: $5.53B

2% more repeat investments, than reductions

Existing positions increased: 745 | Existing positions reduced: 733

6% less funds holding

Funds holding: 2,0271,914 (-113)

8.56% less ownership

Funds ownership: 2,533.44%2,524.89% (-8.6%)

27% less capital invested

Capital invested by funds: $162B → $118B (-$43.6B)

30% less funds holding in top 10

Funds holding in top 10: 7452 (-22)

31% less first-time investments, than exits

New positions opened: 161 | Existing positions closed: 235

Holders
1,914
Holders Change
-113
Holders Change %
-5.57%
% of All Funds
23.42%
Holding in Top 10
52
Holding in Top 10 Change
-22
Holding in Top 10 Change %
-29.73%
% of All Funds
0.64%
New
161
Increased
745
Reduced
733
Closed
235
Calls
$8.43B
Puts
$5.53B
Net Calls
+$2.9B
Net Calls Change
-$581M
Name Holding Trade Value Shares
Change
Change in
Stake
RA
2001
Rational Advisors
New York
-$868K -4,050 Closed
TCOO
2002
Trust Company of Oklahoma
Oklahoma
-$830K -3,875 Closed
FMC
2003
First Merchants Corp
Indiana
-$739K -3,450 Closed
SB
2004
Strategic Blueprint
Georgia
-$734K -3,425 Closed
VI
2005
Versor Investments
New York
-$734K -3,425 Closed
SFWC
2006
Strategic Family Wealth Counselors
New Jersey
-$684K -3,400 Closed
FFO
2007
Fiduciary Family Office
Florida
-$712K -3,325 Closed
CCM
2008
Conway Capital Management
California
-$611K -2,850 Closed
DAM
2009
Deltec Asset Management
New York
-$594K -2,775 Closed
KRW
2010
Kaufman Rossin Wealth
Florida
-$593K -2,775 Closed
MTC
2011
Matrix Trust Company
Colorado
-$562K -2,625 Closed
MFS
2012
Mirabella Financial Services
United Kingdom
-$562K -2,625 Closed
HI
2013
Hoey Investments
Pennsylvania
-$536K -2,500 Closed
SSG
2014
Summit Securities Group
New York
-$525K -2,450 Closed
OPOWM
2015
One Plus One Wealth Management
Florida
-$519K -2,425 Closed
CG
2016
Cynosure Group
Utah
-$509K -2,375 Closed
RRA
2017
Round Rock Advisors
Connecticut
-$466K -2,175 Closed
WFC
2018
Western Financial Corp
California
-$467K -2,175 Closed
SIM
2019
Sentry Investment Management
Wisconsin
-$439K -2,050 Closed
IWA
2020
Icon Wealth Advisors
Texas
-$384K -1,850 Closed
VAMG
2021
Voisard Asset Management Group
Michigan
-$396K -1,850 Closed
SCM
2022
Stevens Capital Management
Pennsylvania
-$391K -1,825 Closed
WCP
2023
Wick Capital Partners
Pennsylvania
-$392K -1,825 Closed
XWL
2024
XXI Wealth LLC
Illinois
-$391K -1,825 Closed
SC
2025
SummitTX Capital
Texas
-$380K -1,775 Closed

BKNG Hedge Fund Activity: Q1 2026 in Review

1,914 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2026, worth a combined $118B — down 27% from $162B a quarter earlier.

Sellers outnumbered buyers: 235 funds closed out of BKNG and 161 opened new positions — a net loss of 74 holders — while 733 trimmed existing stakes and 745 added.

The largest buyer was Bank of Nova Scotia, adding an estimated $3.75B. The largest seller was J. Stern & Co, cutting an estimated $13B.

  • 1,914 institutional investors held Booking.com (BKNG) as of Q1 2026, down from 2,027 in Q4 2025.
  • Funds reported $118B of Booking.com stock for Q1 2026, down 27% quarter-over-quarter.
  • 161 funds opened new Booking.com positions in Q1 2026 and 235 closed out, a net change of -74 holders.
  • The largest Booking.com buyer in Q1 2026 was Bank of Nova Scotia, an estimated $3.75B added.
  • The largest Booking.com seller in Q1 2026 was J. Stern & Co, an estimated $13B sold.

Based on aggregated 13F filings for Q1 2026.