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Booking.com

1,914 hedge funds and large institutions have $118B invested in Booking.com in 2026 Q1 according to their latest regulatory filings, with 161 funds opening new positions, 745 increasing their positions, 733 reducing their positions, and 235 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more call options, than puts

Call options by funds: $8.43B | Put options by funds: $5.53B

2% more repeat investments, than reductions

Existing positions increased: 745 | Existing positions reduced: 733

6% less funds holding

Funds holding: 2,0271,914 (-113)

8.56% less ownership

Funds ownership: 2,533.44%2,524.89% (-8.6%)

27% less capital invested

Capital invested by funds: $162B → $118B (-$43.6B)

30% less funds holding in top 10

Funds holding in top 10: 7452 (-22)

31% less first-time investments, than exits

New positions opened: 161 | Existing positions closed: 235

Holders
1,914
Holders Change
-113
Holders Change %
-5.57%
% of All Funds
23.42%
Holding in Top 10
52
Holding in Top 10 Change
-22
Holding in Top 10 Change %
-29.73%
% of All Funds
0.64%
New
161
Increased
745
Reduced
733
Closed
235
Calls
$8.43B
Puts
$5.53B
Net Calls
+$2.9B
Net Calls Change
-$581M
Name Holding Trade Value Shares
Change
Change in
Stake
MWM
1876
Magnolia Wealth Management
Alabama
$8.42K +$9.2K +50 New
SIC
1877
Salem Investment Counselors
North Carolina
$8.42K +$9.2K +50 New
BHWM
1878
Bay Harbor Wealth Management
Maryland
$8.42K
USB
1879
Union Savings Bank
Connecticut
$8.42K
SFG
1880
Strive Financial Group
Indiana
$8K
CC
1881
Corsicana & Co
Texas
$4.61K
SVCP
1882
Silicon Valley Capital Partners
California
$4.24K
PP
1883
PFS Partners
New Jersey
$4.23K
MWA
1884
Merkkuri Wealth Advisors
New York
$4.23K +$4.6K +25 New
WWM
1885
Wolff Wiese Magana
California
$4.21K -$4.6K -25 -50%
AWA
1886
Acumen Wealth Advisors
Tennessee
$4.21K
DF
1887
DecisionPoint Financial
Arizona
$4.21K
LWMI
1888
Legacy Wealth Management (Idaho)
Idaho
$4.21K
SA
1889
Seneschal Advisors
Washington
$4.21K
AS
1890
Altshuler Shaham
Israel
$4.21K -$598K -3,250 -99%
CIAS
1891
CBIZ Investment Advisory Services
Ohio
$4.21K -$23K -125 -83%
MCA
1892
McGuire Capital Advisors
Oklahoma
$4.21K -$18.4K -100 -80%
IW
1893
Imprint Wealth
South Carolina
$4.21K -$13.8K -75 -75%
AW
1894
Ankerstar Wealth
Texas
$4.21K -$9.2K -50 -67%
AP
1895
Aspect Partners
Virginia
$4.21K
B
1896
Bayban
Minnesota
$4.21K
CFM
1897
Cornerstone Financial Management
Massachusetts
$4.21K
ECA
1898
Elevated Capital Advisors
Utah
$4.21K
HC
1899
Hoese & Co
Minnesota
$4.21K
ISWM
1900
Intesa Sanpaolo Wealth Management
$4.21K

BKNG Hedge Fund Activity: Q1 2026 in Review

1,914 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2026, worth a combined $118B — down 27% from $162B a quarter earlier.

Sellers outnumbered buyers: 235 funds closed out of BKNG and 161 opened new positions — a net loss of 74 holders — while 733 trimmed existing stakes and 745 added.

The largest buyer was Bank of Nova Scotia, adding an estimated $3.75B. The largest seller was J. Stern & Co, cutting an estimated $13B.

  • 1,914 institutional investors held Booking.com (BKNG) as of Q1 2026, down from 2,027 in Q4 2025.
  • Funds reported $118B of Booking.com stock for Q1 2026, down 27% quarter-over-quarter.
  • 161 funds opened new Booking.com positions in Q1 2026 and 235 closed out, a net change of -74 holders.
  • The largest Booking.com buyer in Q1 2026 was Bank of Nova Scotia, an estimated $3.75B added.
  • The largest Booking.com seller in Q1 2026 was J. Stern & Co, an estimated $13B sold.

Based on aggregated 13F filings for Q1 2026.