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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
CT
1826
Caldwell Trust
Florida
$57.9K
MFC
1827
Mechanics Financial Corp
Ohio
$57.9K
NC
1828
North Capital
Utah
$57.9K
RFA
1829
Reyes Financial Architecture
California
$57.9K
CIAS
1830
CBIZ Investment Advisory Services
Ohio
$57.9K +$41K +200 +400%
AF
1831
Alerus Financial
North Dakota
$57.9K +$51.2K +250 New
FC
1832
Fairscale Capital
New Hampshire
$55K
PWMG
1833
Prestige Wealth Management Group
New Jersey
$52.1K
S
1834
Sachetta
Massachusetts
$52.1K +$10.2K +50 +29%
ABWM
1835
Alpine Bank Wealth Management
Colorado
$52.1K
BSC
1836
Brown Shipley & Co
United Kingdom
$52.1K
SC
1837
Solstein Capital
California
$52.1K +$46.1K +225 New
BFP
1838
Briaud Financial Planning
Texas
$52K +$46.1K +225 New
BCMLT
1839
Beacon Capital Management LLC (Tennessee)
Tennessee
$48.6K -$5.12K -25 -11%
RF
1840
Roxbury Financial
New Jersey
$46.9K
VWA
1841
Valued Wealth Advisors
Utah
$46.4K
KWM
1842
Kiker Wealth Management
Georgia
$46.3K -$20.5K -100 -33%
TC
1843
Truvestments Capital
Florida
$46.3K -$5.12K -25 -11%
AWM
1844
Activest Wealth Management
Florida
$46.3K
FDCP
1845
Foster Dykema Cabot & Partners
Massachusetts
$46.3K
MSG
1846
Main Street Group
Virginia
$46.3K
RS
1847
Rakuten Securities
Japan
$46.3K
W
1848
WealthCollab
Washington
$46.3K +$20.5K +100 +100%
KG
1849
Kilter Group
New York
$46.3K +$41K +200 New
FMP
1850
Financial Management Professionals
Texas
$40.5K -$5.12K -25 -13%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.