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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
OA
1826
Operose Advisors
Wisconsin
$9.21K
PA
1827
PSI Advisors
Florida
$9.21K
PFG
1828
Putney Financial Group
California
$9.21K
SAM
1829
Sherman Asset Management
California
$9.21K
SR
1830
Syntax Research
Florida
$9.21K
TFM
1831
TFC Financial Management
Massachusetts
$9.21K
TIM
1832
Tortoise Investment Management
New York
$9.21K
FIM
1833
FWL Investment Management
Texas
$9.21K +$4.78K +25 +100%
CIAS
1834
CBIZ Investment Advisory Services
Ohio
$9.21K +$9.56K +50 New
HH
1835
HWG Holdings
Texas
$9.21K +$9.56K +50 New
MAFA
1836
MJT & Associates Financial Advisory
Minnesota
$9.21K +$9.56K +50 New
RWA
1837
Redmont Wealth Advisors
Illinois
$9.21K +$9.56K +50 New
ACA
1838
Atlas Capital Advisors
Wyoming
$9.21K
PS
1839
PayPay Securities
Japan
$7.89K -$4.78K -25 -50%
WW
1840
Winnow Wealth
Texas
$5.65K +$4.78K +25 +100%
FMTCOCP
1841
Farmers & Merchants Trust Co of Chambersburg PA
Pennsylvania
$5K +$4.78K +25 New
WIM
1842
Westside Investment Management
California
$4.68K
PWA
1843
Principia Wealth Advisory
Texas
$4.62K
AP
1844
Aspect Partners
Virginia
$4.61K
GCS
1845
Gordian Capital (Singapore)
Singapore
$4.61K
IRC
1846
Investors Research Corp
Georgia
$4.61K
NMG
1847
New Millennium Group
Utah
$4.61K
PWM
1848
Parkworth Wealth Management
California
$4.61K
RFS
1849
Richardson Financial Services
Massachusetts
$4.61K
SL
1850
Salomon & Ludwin
Virginia
$4.61K

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.