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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
HFS
1801
Hughes Financial Services
Virginia
$14.1K +$14.3K +75 New
ECM
1802
EMC Capital Management
Texas
$14K
FPB
1803
First PREMIER Bank
South Dakota
$14K
HWM
1804
HighMark Wealth Management
Minnesota
$14K
HHGA
1805
Halbert Hargrove Global Advisors
California
$13.9K +$4.78K +25 +50%
BLC
1806
Brown, Lisle/Cummings
Rhode Island
$13.8K
CSB
1807
City State Bank
Iowa
$13.8K
LAM
1808
Lummis Asset Management
Texas
$13.8K
MFT
1809
Moisand Fitzgerald Tamayo
Florida
$13.8K
VWM
1810
Vermillion Wealth Management
Minnesota
$13.8K
HWP
1811
Highline Wealth Partners
California
$13.8K +$4.78K +25 +50%
SIC
1812
Salem Investment Counselors
North Carolina
$13.8K +$4.78K +25 +50%
BDPWM
1813
Barnes Dennig Private Wealth Management
Ohio
$13.8K +$14.3K +75 New
BI
1814
Binnacle Investments
Iowa
$13.8K +$14.3K +75 New
TC
1815
Trust Company
Kansas
$13.8K +$14.3K +75 New
TVWM
1816
Tower View Wealth Management
Wisconsin
$9.31K
AEPWM
1817
Atlantic Edge Private Wealth Management
Florida
$9.21K
BCM
1818
Berbice Capital Management
New York
$9.21K
BWL
1819
Bogart Wealth LLC
Virginia
$9.21K
CSC
1820
Caldwell Sutter Capital
California
$9.21K
CWP
1821
Clark Wealth Partners
Illinois
$9.21K
FGA
1822
Fortis Group Advisors
New Jersey
$9.21K
JGIA
1823
Jackson Grant Investment Advisers
Connecticut
$9.21K
MWM
1824
Mascoma Wealth Management
New Hampshire
$9.21K
ME
1825
McIlrath & Eck
Washington
$9.21K

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.