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Booking.com

1,914 hedge funds and large institutions have $118B invested in Booking.com in 2026 Q1 according to their latest regulatory filings, with 161 funds opening new positions, 745 increasing their positions, 733 reducing their positions, and 235 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more call options, than puts

Call options by funds: $8.43B | Put options by funds: $5.53B

2% more repeat investments, than reductions

Existing positions increased: 745 | Existing positions reduced: 733

6% less funds holding

Funds holding: 2,0271,914 (-113)

8.56% less ownership

Funds ownership: 2,533.44%2,524.89% (-8.6%)

27% less capital invested

Capital invested by funds: $162B → $118B (-$43.6B)

30% less funds holding in top 10

Funds holding in top 10: 7452 (-22)

31% less first-time investments, than exits

New positions opened: 161 | Existing positions closed: 235

Holders
1,914
Holders Change
-113
Holders Change %
-5.57%
% of All Funds
23.42%
Holding in Top 10
52
Holding in Top 10 Change
-22
Holding in Top 10 Change %
-29.73%
% of All Funds
0.64%
New
161
Increased
745
Reduced
733
Closed
235
Calls
$8.43B
Puts
$5.53B
Net Calls
+$2.9B
Net Calls Change
-$581M
Name Holding Trade Value Shares
Change
Change in
Stake
RF
1776
Roxbury Financial
New Jersey
$34.3K
WTC
1777
WhitTier Trust Company
Nevada
$34.2K +$331K +1,800 +59%
AWM
1778
Activest Wealth Management
Florida
$33.7K -$41.4K -225 -53%
MSG
1779
Main Street Group
Virginia
$33.7K +$36.8K +200 New
PWA
1780
Portus Wealth Advisors
North Carolina
$33.7K +$36.8K +200 New
WFA
1781
West Financial Advisors
Iowa
$29.5K
FFO
1782
Fortitude Family Office
Arizona
$29.5K -$708K -3,850 -96%
FMP
1783
Financial Management Professionals
Texas
$29.5K
FDCP
1784
Foster Dykema Cabot & Partners
Massachusetts
$29.5K
RWM
1785
Raffa Wealth Management
District of Columbia
$29.5K
AT
1786
Arlington Trust
Alabama
$29.5K +$23K +125 +250%
FA
1787
Fountainhead AM
New Jersey
$29.5K +$32.2K +175 New
CFSG
1788
Community Financial Services Group
Vermont
$29.3K +$32.2K +175 New
PPA
1789
Pilgrim Partners Asia
Singapore
$28.6K +$299K +1,625 +62%
GFA
1790
Godfrey Financial Associates
New York
$25.6K
NIG
1791
NFJ Investment Group
Texas
$25.3K -$57.7M -313,825 -100%
WA
1792
WPG Advisers
Maryland
$25.3K -$27.6K -150 -50%
KG
1793
Kilter Group
New York
$25.3K -$13.8K -75 -33%
BONH
1794
Bank of New Hampshire
New Hampshire
$25.3K
FFC
1795
First Financial Corp
Indiana
$25.3K
SFS
1796
Sunrise Financial Services
Washington
$25.3K
WPA
1797
Wealth Preservation Advisors
Tennessee
$25.3K
RWM
1798
Rialto Wealth Management
New York
$25.3K +$4.6K +25 +20%
IWM
1799
IMG Wealth Management
Florida
$25.3K +$13.8K +75 +100%
IWS
1800
Intentional Wealth Strategies
Colorado
$25.3K +$27.6K +150 New

BKNG Hedge Fund Activity: Q1 2026 in Review

1,914 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2026, worth a combined $118B — down 27% from $162B a quarter earlier.

Sellers outnumbered buyers: 235 funds closed out of BKNG and 161 opened new positions — a net loss of 74 holders — while 733 trimmed existing stakes and 745 added.

The largest buyer was Bank of Nova Scotia, adding an estimated $3.75B. The largest seller was J. Stern & Co, cutting an estimated $13B.

  • 1,914 institutional investors held Booking.com (BKNG) as of Q1 2026, down from 2,027 in Q4 2025.
  • Funds reported $118B of Booking.com stock for Q1 2026, down 27% quarter-over-quarter.
  • 161 funds opened new Booking.com positions in Q1 2026 and 235 closed out, a net change of -74 holders.
  • The largest Booking.com buyer in Q1 2026 was Bank of Nova Scotia, an estimated $3.75B added.
  • The largest Booking.com seller in Q1 2026 was J. Stern & Co, an estimated $13B sold.

Based on aggregated 13F filings for Q1 2026.