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Booking.com

1,914 hedge funds and large institutions have $118B invested in Booking.com in 2026 Q1 according to their latest regulatory filings, with 161 funds opening new positions, 745 increasing their positions, 733 reducing their positions, and 235 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more call options, than puts

Call options by funds: $8.43B | Put options by funds: $5.53B

2% more repeat investments, than reductions

Existing positions increased: 745 | Existing positions reduced: 733

6% less funds holding

Funds holding: 2,0271,914 (-113)

8.56% less ownership

Funds ownership: 2,533.44%2,524.89% (-8.6%)

27% less capital invested

Capital invested by funds: $162B → $118B (-$43.6B)

30% less funds holding in top 10

Funds holding in top 10: 7452 (-22)

31% less first-time investments, than exits

New positions opened: 161 | Existing positions closed: 235

Holders
1,914
Holders Change
-113
Holders Change %
-5.57%
% of All Funds
23.42%
Holding in Top 10
52
Holding in Top 10 Change
-22
Holding in Top 10 Change %
-29.73%
% of All Funds
0.64%
New
161
Increased
745
Reduced
733
Closed
235
Calls
$8.43B
Puts
$5.53B
Net Calls
+$2.9B
Net Calls Change
-$581M
Name Holding Trade Value Shares
Change
Change in
Stake
JWA
1701
JFS Wealth Advisors
Pennsylvania
$80.1K -$18.4K -100 -17%
UIA
1702
Ulland Investment Advisors
Minnesota
$80K
ADL
1703
Asset Dedication LLC
California
$80K -$27.6K -150 -24%
FUBT
1704
First United Bank & Trust
Maryland
$80K
NS
1705
NBC Securities
Alabama
$80K
LCA
1706
Legend Capital Advisors
New York
$80K +$87.4K +475 New
VC
1707
Vestor Capital
Illinois
$76K -$53.6M -291,500 -100%
HC
1708
Hara Capital
Washington
$75.8K
BIA
1709
Bell Investment Advisors
California
$75.8K +$4.6K +25 +6%
JWM
1710
JPL Wealth Management
Colorado
$75.8K +$82.8K +450 New
WSFG
1711
Wall Street Financial Group
Illinois
$75.8K +$82.8K +450 New
TSMHT
1712
Thurston Springer Miller Herd & Titak
Indiana
$75.8K +$32.2K +175 +64%
HBW
1713
Hazlett, Burt & Watson
West Virginia
$75K +$32.2K +175 +64%
CPG
1714
Cornerstone Planning Group
New Jersey
$72.6K +$1.95M +10,575 +3,845%
OWA
1715
Opal Wealth Advisors
New York
$71.6K +$78.2K +425 New
BTD
1716
BankPlus Trust Department
Mississippi
$67.4K
HWA
1717
Heritage Wealth Advisors
Virginia
$67.4K +$73.6K +400 New
BMC
1718
Bear Mountain Capital
Washington
$67.2K +$1.55M +8,400 +2,400%
PJC
1719
Phillip James Consulting
Minnesota
$67K +$73.6K +400 New
AWM
1720
Abound Wealth Management
Tennessee
$64.2K
BAM
1721
Byrne Asset Management
New Jersey
$63.2K -$18.4K -100 -21%
MCM
1722
MV Capital Management
Maryland
$63.2K -$4.6K -25 -6%
PB
1723
Pinnacle Bancorp
Nebraska
$63.2K
PWMG
1724
Private Wealth Management Group
New Jersey
$63.2K
DAM
1725
Delta Asset Management
Tennessee
$58.9K

BKNG Hedge Fund Activity: Q1 2026 in Review

1,914 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2026, worth a combined $118B — down 27% from $162B a quarter earlier.

Sellers outnumbered buyers: 235 funds closed out of BKNG and 161 opened new positions — a net loss of 74 holders — while 733 trimmed existing stakes and 745 added.

The largest buyer was Bank of Nova Scotia, adding an estimated $3.75B. The largest seller was J. Stern & Co, cutting an estimated $13B.

  • 1,914 institutional investors held Booking.com (BKNG) as of Q1 2026, down from 2,027 in Q4 2025.
  • Funds reported $118B of Booking.com stock for Q1 2026, down 27% quarter-over-quarter.
  • 161 funds opened new Booking.com positions in Q1 2026 and 235 closed out, a net change of -74 holders.
  • The largest Booking.com buyer in Q1 2026 was Bank of Nova Scotia, an estimated $3.75B added.
  • The largest Booking.com seller in Q1 2026 was J. Stern & Co, an estimated $13B sold.

Based on aggregated 13F filings for Q1 2026.