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Booking.com
BKNG

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33% → 2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 87 → 94 (+7)

4% more funds holding

Funds holding: 1,865 → 1,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M

Top Buyers

Rank Fund Capital Flow
1
VC
Vestor Capital
Illinois
+$540M
2
Victory Capital Management
Victory Capital Management
Texas
+$456M
3
UBS AM
UBS AM
Illinois
+$435M
4
AIM
Alphinity Investment Management
Australia
+$365M
5
LPC
Lone Pine Capital
Connecticut
+$307M

Top Sellers

Rank Fund Capital Flow
1
Amundi
Amundi
France
-$697M
2
Jane Street
Jane Street
New York
-$525M
3
Capital World Investors
Capital World Investors
California
-$316M
4
Citadel Advisors
Citadel Advisors
Florida
-$300M
5
DCP
Durable Capital Partners
Maryland
-$285M
Name Holding Trade Value Shares
Change 		Change in
Stake
APG
1676
Abacus Planning Group
South Carolina
$232K -$25.6K -125 -11%
SNB
1677
Security National Bank
Nebraska
$232K – – –
DFA
1678
DHK Financial Advisors
New Hampshire
$232K +$205K +1,000 New
DE
1679
Diversified Enterprises
Delaware
$232K +$205K +1,000 New
GC
1680
Gilbert & Cook
Iowa
$232K +$205K +1,000 New
MNBTD
1681
Moody National Bank Trust Division
Texas
$232K +$205K +1,000 New
SMF
1682
Scott Marsh Financial
Utah
$232K +$205K +1,000 New
SIC
1683
SFE Investment Counsel
California
$232K +$205K +1,000 New
TT
1684
TI-Trust
Illinois
$232K +$205K +1,000 New
RCAG
1685
Rehmann Capital Advisory Group
Michigan
$227K +$200K +975 New
AFP
1686
Ausdal Financial Partners
Iowa
$227K +$200K +975 New
CFP
1687
Cascade Financial Partners
California
$226K +$200K +975 New
SP
1688
Successful Portfolios
Florida
$226K +$200K +975 New
FMWA
1689
Forvis Mazars Wealth Advisors
Missouri
$226K +$200K +975 New
GA
1690
Goldstein Advisors
Wisconsin
$226K -$215K -1,050 -52%
AWA
1691
Aletheian Wealth Advisors
Washington
$226K +$200K +975 New
SC
1692
Saturna Capital
Washington
$226K +$200K +975 New
TCOTS
1693
Trust Company of the South
North Carolina
$226K +$200K +975 New
AWA
1694
AGH Wealth Advisors
Kansas
$226K +$200K +975 New
SP
1695
Symmetry Partners
Connecticut
$224K +$200K +975 New
LSIA
1696
LaSalle St. Investment Advisors
Illinois
$222K +$195K +950 New
TFIPS
1697
Towarzystwo Funduszy Inwestycyjnych PZU SA
$220K – – –
FCM
1698
Family Capital Management
Michigan
$220K +$195K +950 New
LWM
1699
LeConte Wealth Management
Tennessee
$220K +$195K +950 New
MWA
1700
Motive Wealth Advisors
Michigan
$220K +$195K +950 New
66 67
68
69 70

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.