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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
PFWA
1651
Paces Ferry Wealth Advisors
Georgia
$251K +$220K +1,075 New
PCS
1652
Private Client Services
Kentucky
$251K -$15.4K -75 -7%
JEST
1653
JTC Employer Solutions Trustee
Jersey
$249K
BMO
1654
Beck Mack & Oliver
New York
$249K +$220K +1,075 New
BB
1655
Berkshire Bank
Massachusetts
$249K +$220K +1,075 New
CNB
1656
Camden National Bank
Maine
$249K +$220K +1,075 New
LA
1657
Lifeworks Advisors
Michigan
$249K +$220K +1,075 New
MLL
1658
Moody Lynn & Lieberson
Massachusetts
$249K +$220K +1,075 New
PCG
1659
Prosperity Consulting Group
Maryland
$249K +$220K +1,075 New
GAM
1660
GEM Asset Management
Michigan
$244K +$215K +1,050 New
VAF
1661
Values Added Financial
District of Columbia
$243K +$215K +1,050 New
QP
1662
Quilter Plc
United Kingdom
$243K -$15.4K -75 -7%
MA
1663
MJP Associates
Connecticut
$243K +$215K +1,050 New
RWI
1664
Red Wave Investments
Pennsylvania
$243K +$215K +1,050 New
BB
1665
Busey Bank
Illinois
$243K +$215K +1,050 New
GC
1666
Grimes & Company
Massachusetts
$239K +$210K +1,025 New
SPWG
1667
Syntegra Private Wealth Group
Missouri
$239K +$210K +1,025 New
OWA
1668
Octavia Wealth Advisors
Ohio
$237K -$51.2K -250 -20%
CFG
1669
CMC Financial Group
Georgia
$237K +$210K +1,025 New
OCPWS
1670
One Charles Private Wealth Services
Massachusetts
$237K +$210K +1,025 New
VT
1671
Volterra Technologies
New York
$237K +$210K +1,025 New
5W
1672
5T Wealth
California
$237K +$210K +1,025 New
MWA
1673
Muirfield Wealth Advisors
North Carolina
$234K +$205K +1,000 New
FAIM
1674
Financial Advocates Investment Management
Washington
$232K -$76.8K -375 -27%
SFCL
1675
Strengthening Families & Communities LLC
Massachusetts
$232K

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.