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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
MAG
1626
MRA Advisory Group
New Jersey
$265K +$235K +1,150 New
QFPS
1627
Quantum Financial Planning Services
Washington
$264K +$5.12K +25 +2%
NAMNJ
1628
NorthStar Asset Management (New Jersey)
New Jersey
$261K +$5.12K +25 +2%
OAM
1629
Occidental Asset Management
California
$261K +$230K +1,125 New
TA
1630
TFB Advisors
Kansas
$261K +$230K +1,125 New
RWP
1631
Revolve Wealth Partners
New Jersey
$261K
TIA
1632
Tiemann Investment Advisors
California
$261K
WPP
1633
Whalerock Point Partners
Rhode Island
$261K
CWP
1634
Cyndeo Wealth Partners
Florida
$261K +$230K +1,125 New
Parnassus Investments
1635
Parnassus Investments
California
$261K +$230K +1,125 New
FWI
1636
Facet Wealth Inc
Maryland
$259K +$241K +1,175 New
AFAS
1637
Acorn Financial Advisory Services
Virginia
$258K -$10.2K -50 -4%
AA
1638
Altman Advisors
Illinois
$258K
AC
1639
ASB Consultores
Florida
$258K +$225K +1,100 New
WA
1640
Wealth Alliance
New York
$257K -$10.2K -50 -4%
WAG
1641
Winthrop Advisory Group
Massachusetts
$255K -$15.4K -75 -6%
GDP
1642
Great Diamond Partners
Maine
$255K
SIS
1643
Sound Income Strategies
Florida
$255K
TYCC
1644
Texas Yale Capital Corp
Florida
$255K
BAS
1645
Brueske Advisory Services
Washington
$255K +$225K +1,100 New
CCIA
1646
Campbell & Co Investment Adviser
Maryland
$255K +$225K +1,100 New
PFM
1647
Patton Fund Management
Texas
$255K +$225K +1,100 New
PCM
1648
Pointe Capital Management
Michigan
$255K
ESB
1649
Essex Savings Bank
Connecticut
$255K
SAF
1650
Smith Anglin Financial
Texas
$251K -$15.4K -75 -7%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.