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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
MTC
1601
Matrix Trust Company
Colorado
$221K +$230K +1,200 New
KNW
1602
Kesler Norman & Wride
Utah
$219K +$225K +1,175 New
GA
1603
GSG Advisors
New Jersey
$217K +$4.78K +25 +2%
CCWM
1604
Cassaday & Co Wealth Management
Virginia
$217K
GWSG
1605
GPS Wealth Strategies Group
Colorado
$217K -$4.78K -25 -2%
BWA
1606
Bestgate Wealth Advisors
Maryland
$217K
CPA
1607
Cardiff Park Advisors
California
$217K
WAG
1608
Winthrop Advisory Group
Massachusetts
$217K
CWA
1609
Consilio Wealth Advisors
Washington
$217K +$9.56K +50 +4%
MAM
1610
Mainsail Asset Management
Alabama
$217K +$9.56K +50 +4%
ACI
1611
Alpha Cubed Investments
California
$217K +$225K +1,175 New
PFA
1612
Pure Financial Advisors
California
$217K +$225K +1,175 New
AFAS
1613
Acorn Financial Advisory Services
Virginia
$214K +$4.78K +25 +2%
WA
1614
Wealth Alliance
New York
$214K +$220K +1,150 New
PCS
1615
Private Client Services
Kentucky
$213K
CAL
1616
Capital Analysts LLC
Pennsylvania
$213K +$139K +725 +171%
SAF
1617
Smith Anglin Financial
Texas
$213K +$14.3K +75 +7%
MAM
1618
McLean Asset Management
Virginia
$213K
WWC
1619
Waypoint Wealth Counsel
Georgia
$212K +$220K +1,150 New
BWA
1620
Burt Wealth Advisors
Maryland
$212K
MBI
1621
May Barnhard Investments
Maryland
$212K
AO
1622
Advisor OS
Illinois
$212K +$220K +1,150 New
NWM
1623
Northwest Wealth Management
Iowa
$212K +$220K +1,150 New
MPCG
1624
Matrix Private Capital Group
New York
$210K -$153K -800 -41%
QFPS
1625
Quantum Financial Planning Services
Washington
$210K

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.