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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
EP
1501
Essential Partners
California
$347K +$307K +1,500 New
OWM
1502
OneAscent Wealth Management
Alabama
$347K -$92.2K -450 -23%
MTC
1503
Matrix Trust Company
Colorado
$347K +$61.4K +300 +25%
CAS
1504
Coppell Advisory Solutions
Texas
$342K +$71.7K +350 +30%
ABC
1505
Associated Banc-Corp
Wisconsin
$342K -$10.2K -50 -3%
MWM
1506
Marietta Wealth Management
Georgia
$342K
VA
1507
Valmark Advisers
Ohio
$342K +$5.12K +25 +2%
SVWAG
1508
Sound View Wealth Advisors Group
Georgia
$342K +$15.4K +75 +5%
CAL
1509
Capital Analysts LLC
Pennsylvania
$337K +$61.4K +300 +26%
NRC
1510
New Republic Capital
North Carolina
$336K +$35.8K +175 +14%
MMPW
1511
Mitchell McLeod Pugh & Williams
Alabama
$336K +$20.5K +100 +7%
FWTB
1512
First Western Trust Bank
Colorado
$336K
FSA
1513
Fort Sheridan Advisors
Illinois
$336K
AWM
1514
Axxcess Wealth Management
California
$336K +$5.12K +25 +2%
VAG
1515
VisionPoint Advisory Group
Texas
$336K +$66.6K +325 +29%
EA
1516
Efficient Advisors
Ohio
$336K +$297K +1,450 New
JTWM
1517
Jackson Thornton Wealth Management
Alabama
$331K +$66.6K +325 +29%
JCM
1518
Jacobi Capital Management
Pennsylvania
$331K +$15.4K +75 +6%
JSAM
1519
J. Safra Asset Management
New York
$330K -$92.2K -450 -24%
BWP
1520
Balboa Wealth Partners
Arizona
$330K
CCWM
1521
Cassaday & Co Wealth Management
Virginia
$330K +$51.2K +250 +21%
FPW
1522
Flywheel Private Wealth
California
$330K -$35.8K -175 -11%
UAML
1523
US Asset Management LLC
Pennsylvania
$330K -$5.12K -25 -2%
AA
1524
Auxano Advisors
Washington
$330K +$15.4K +75 +6%
ISWM
1525
Independent Solutions Wealth Management
New York
$330K +$15.4K +75 +6%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.