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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
NFP
1426
Narus Financial Partners
Utah
$355K +$129K +675 +54%
MWA
1427
Monograph Wealth Advisors
California
$350K -$115K -600 -24%
SAI
1428
Savvy Advisors Inc
New York
$347K +$19.1K +100 +6%
SLWA
1429
San Luis Wealth Advisors
California
$346K -$95.6K -500 -21%
DDPIC
1430
Deroy & Devereaux Private Investment Counsel
Michigan
$346K -$4.78K -25 -1%
JSAM
1431
J. Safra Asset Management
New York
$346K +$66.9K +350 +23%
ANBT
1432
American National Bank & Trust
Texas
$346K -$43K -225 -11%
PFU
1433
Parus Finance (UK)
United Kingdom
$346K -$23.9K -125 -6%
BFG
1434
Berger Financial Group
Minnesota
$341K -$9.56K -50 -3%
LC
1435
LCNB Corp
Ohio
$341K
AWE
1436
Avidian Wealth Enterprises
Texas
$339K +$14.3K +75 +4%
HA
1437
Helium Advisors
Washington
$338K
AC
1438
AlphaCore Capital
California
$336K +$129K +675 +59%
CSP
1439
Cary Street Partners
Virginia
$336K -$38.3K -200 -10%
PWG
1440
Portside Wealth Group
Utah
$336K -$4.78K -25 -1%
HPC
1441
HM Payson & Co
Maine
$336K
UOC
1442
University of Chicago
Illinois
$336K +$349K +1,825 New
SPAS
1443
Spectrum Planning & Advisory Services
California
$335K
GWS
1444
Greykasell Wealth Strategies
California
$335K -$9.56K -50 -3%
UBV
1445
United Bank (Virginia)
Virginia
$332K
AFGAS
1446
Allegiance Financial Group Advisory Services
Virginia
$332K +$344K +1,800 New
EB
1447
Eastern Bank
Massachusetts
$332K -$220K -1,150 -39%
MEG
1448
Millstone Evans Group
Colorado
$327K -$28.7K -150 -8%
QFA
1449
Quantum Financial Advisors
California
$327K -$4.78K -25 -1%
NA
1450
Nautilus Advisors
California
$327K +$129K +675 +61%

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.