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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
PSC
1326
Prentiss Smith & Co
Vermont
$579K
SWM
1327
Sculati Wealth Management
Michigan
$579K
HI
1328
Hoey Investments
Pennsylvania
$579K +$154K +750 +43%
LI
1329
LRI Investments
Florida
$578K +$5.12K +25 +1%
CWA
1330
Consilium Wealth Advisory
Texas
$577K +$5.12K +25 +1%
NI
1331
Natural Investments
California
$577K +$56.3K +275 +12%
QL
1332
Quarry LP
New York
$573K +$287K +1,400 +130%
MIM
1333
Morningstar Investment Management
Illinois
$573K +$507K +2,475 New
SIM
1334
Sentry Investment Management
Wisconsin
$566K -$15.4K -75 -3%
ACM
1335
Advisors Capital Management
New Jersey
$564K +$35.8K +175 +8%
AF
1336
Abound Financial
California
$562K
AWM
1337
Ariadne Wealth Management
California
$561K +$5.12K +25 +1%
MSE
1338
MUFG Securities EMEA
United Kingdom
$556K -$2.58M -12,600 -84%
CA
1339
Continuum Advisory
Idaho
$556K -$66.6K -325 -12%
CAM
1340
Cidel Asset Management
Ontario, Canada
$556K -$46.1K -225 -9%
QWM
1341
Quadcap Wealth Management
Texas
$556K -$30.7K -150 -6%
BCM
1342
Blume Capital Management
California
$550K
ECM
1343
Elgethun Capital Management
South Dakota
$550K
AWM
1344
Aprio Wealth Management
Georgia
$546K +$30.7K +150 +7%
AC
1345
AlphaCore Capital
California
$545K +$108K +525 +29%
FG
1346
Fiduciary Group
Georgia
$544K +$10.2K +50 +2%
MAWA
1347
Moss Adams Wealth Advisors
Washington
$538K +$56.3K +275 +13%
SP
1348
Stablepoint Partners
Massachusetts
$538K -$97.3K -475 -17%
CG
1349
Cynosure Group
Utah
$538K +$81.9K +400 +21%
AIM
1350
Aigen Investment Management
New York
$538K +$476K +2,325 New

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.