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Booking.com
BKNG

Overview Fund Activity

1,844 hedge funds and large institutions have $135B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 162 funds opening new positions, 696 increasing their positions, 647 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,844
Holders Change
-4
Holders Change %
-0.22%
% of All Funds
25.05%
Holding in Top 10
84
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.67%
% of All Funds
1.14%
New
162
Increased
696
Reduced
647
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$122M

Top Buyers

1
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
+$726M
2
Pacer Advisors
Pacer Advisors
Pennsylvania
+$483M
3
BlackRock
BlackRock
New York
+$459M
4
Jane Street
Jane Street
New York
+$377M
5
TD Asset Management
TD Asset Management
Ontario, Canada
+$311M

Top Sellers

1
Fisher Asset Management
Fisher Asset Management
Washington
-$1.85B
2
Capital World Investors
Capital World Investors
California
-$1.26B
3
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$718M
4
Janus Henderson Group
Janus Henderson Group
United Kingdom
-$570M
5
Wellington Management Group
Wellington Management Group
Massachusetts
-$396M
Name Holding Trade Value Shares
Change 		Shares
Change %
AFC
1301
AFT Forsyth & Company
Florida
$465K – – –
CFG
1302
Carr Financial Group
Massachusetts
$465K +$69K +15 +17%
OIA
1303
Optimum Investment Advisors
Illinois
$461K -$41.5K -9 -8%
MMHP
1304
Murphy Middleton Hinkle & Parker
Georgia
$461K – – –
GIA
1305
Guyasuta Investment Advisors
Pennsylvania
$461K – – –
PAM
1306
Paradigm Asset Management
New York
$461K – – –
SWM
1307
Sculati Wealth Management
Michigan
$461K – – –
PSC
1308
Prentiss Smith & Co
Vermont
$461K – – –
RT
1309
Rockland Trust
Massachusetts
$461K – – –
CM
1310
Capula Management
Cayman Islands
$461K +$346K +75 +300%
ICM
1311
III Capital Management
Florida
$461K +$461K +100 New
TIAM2
1312
Tru Independence Asset Management 2
Oregon
$461K +$461K +100 New
LI
1313
LRI Investments
Florida
$458K +$143K +31 +46%
CWM
1314
CCG Wealth Management
California
$456K +$13.8K +3 +3%
CWA
1315
Consilium Wealth Advisory
Texas
$454K -$4.59K -1 -1%
IC
1316
Inscription Capital
Texas
$453K +$453K +125 New
CSPIA
1317
Cary Street Partners Investment Advisory
Virginia
$451K +$50.7K +11 +13%
CWM
1318
Centric Wealth Management
Illinois
$451K – – –
SG
1319
StoneX Group
New York
$450K +$41.4K +9 +10%
TFA
1320
Trinity Financial Advisors
Ohio
$450K – – –
AF
1321
Abound Financial
California
$447K -$92.2K -20 -17%
BTI
1322
Blue Trust Inc
Georgia
$447K +$46.1K +10 +11%
AAMC
1323
Asset Allocation & Management Company
Illinois
$447K – – –
AWAP
1324
Alliance Wealth Advisors (Pennsylvania)
Pennsylvania
$447K -$41.5K -9 -8%
NW
1325
NewEdge Wealth
Pennsylvania
$447K +$13.8K +3 +3%
51 52
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