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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
ST
1276
Smithfield Trust
Pennsylvania
$542K
CWS
1277
Cypress Wealth Services
California
$540K -$28.7K -150 -5%
OL
1278
Optas LLC
Texas
$539K +$33.5K +175 +6%
FFP
1279
FourThought Financial Partners
Florida
$539K -$19.1K -100 -3%
LFA
1280
Legacy Financial Advisors
Kentucky
$539K +$28.7K +150 +5%
GIC
1281
Generali Investments CEE
Czech Republic
$539K +$559K +2,925 New
MWM
1282
Modern Wealth Management
Kansas
$532K -$76.5K -400 -12%
CPA
1283
Capital Performance Advisors
California
$527K +$311K +1,625 +133%
AIM
1284
Arcadia Investment Management
Michigan
$525K
CH
1285
Cromwell Holdings
Wyoming
$525K
PA
1286
Persium Advisors
Georgia
$521K -$23.9K -125 -4%
HWA
1287
Heartwood Wealth Advisors
Virginia
$521K -$4.78K -25 -0.9%
AWM
1288
Ariadne Wealth Management
California
$517K +$4.78K +25 +1%
SP
1289
Stablepoint Partners
Massachusetts
$516K
V
1290
VeraBank
Texas
$516K
WA
1291
Waddell & Associates
Tennessee
$511K
MSS
1292
Mitchell Sinkler & Starr
Pennsylvania
$511K -$43K -225 -8%
QWP
1293
Quotient Wealth Partners
Texas
$509K +$14.3K +75 +3%
CWM
1294
Connecticut Wealth Management
Connecticut
$507K -$4.78K -25 -0.9%
CB
1295
Cadence Bank
Mississippi
$507K
MIM
1296
Moseley Investment Management
Florida
$503K -$14.3K -75 -3%
CA
1297
Continuum Advisory
Idaho
$502K -$47.8K -250 -8%
MCA
1298
MSH Capital Advisors
Arizona
$502K
DWP
1299
Daymark Wealth Partners
Ohio
$502K +$71.7K +375 +16%
LP
1300
LMR Partners
United Kingdom
$502K +$521K +2,725 New

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.