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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
CGA
1251
Crescent Grove Advisors
Illinois
$712K
OFO
1252
OneAscent Family Office
Alabama
$712K -$20.5K -100 -3%
WA
1253
Waddell & Associates
Tennessee
$706K +$56.3K +275 +10%
FCB
1254
First County Bank
Connecticut
$706K -$30.7K -150 -5%
BEI
1255
Benjamin Edwards Inc
Missouri
$700K +$10.2K +50 +2%
CPA
1256
Capital Performance Advisors
California
$697K +$30.7K +150 +5%
CWS
1257
Cypress Wealth Services
California
$696K +$15.4K +75 +3%
ET
1258
Equitable Trust
Tennessee
$695K
NLGIA
1259
Nippon Life Global Investors Americas
New York
$695K
LFA
1260
Legacy Financial Advisors
Kentucky
$695K +$15.4K +75 +3%
PI
1261
PFG Investments
New York
$693K -$46.1K -225 -7%
SWR
1262
Spahn Wealth & Retirement
Arizona
$689K
FFP
1263
FourThought Financial Partners
Florida
$689K +$10.2K +50 +2%
ALAM
1264
Asahi Life Asset Management
Japan
$689K +$609K +2,975 New
SC
1265
Stance Capital
Massachusetts
$683K +$604K +2,950 New
DO
1266
denkapparat Operations
Germany
$683K -$51.2K -250 -8%
ST
1267
Smithfield Trust
Pennsylvania
$681K
SWP
1268
Strategic Wealth Partners
Ohio
$677K +$599K +2,925 New
GIC
1269
Generali Investments CEE
Czech Republic
$677K
PA
1270
Persium Advisors
Georgia
$677K +$20.5K +100 +4%
CCG
1271
Cypress Capital Group
Florida
$677K +$599K +2,925 New
CSPIA
1272
Cary Street Partners Investment Advisory
Virginia
$672K +$92.2K +450 +18%
FMII
1273
Farmers & Merchants Investments Inc
Nebraska
$672K -$56.3K -275 -9%
KRW
1274
Kaufman Rossin Wealth
Florida
$672K -$15.4K -75 -3%
TSWM
1275
Triangle Securities Wealth Management
North Carolina
$666K -$46.1K -225 -7%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.