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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
FMII
1251
Farmers & Merchants Investments Inc
Nebraska
$585K
LC
1252
Lindbrook Capital
California
$585K +$225K +1,175 +59%
SRC
1253
Sage Rhino Capital
California
$580K
DWM
1254
Drive Wealth Management
Utah
$580K +$28.7K +150 +5%
CCA
1255
Childress Capital Advisors
Texas
$579K
GF
1256
Gries Financial
Ohio
$576K +$9.56K +50 +2%
EL
1257
EWA LLC
Pennsylvania
$575K +$19.1K +100 +3%
CMS
1258
Capital Market Strategies
Florida
$571K +$19.1K +100 +3%
SAG
1259
SageView Advisory Group
California
$571K
TSWM
1260
Triangle Securities Wealth Management
North Carolina
$571K -$52.6K -275 -8%
RWB
1261
RMR Wealth Builders
New Jersey
$571K
FFO
1262
Fiduciary Family Office
Florida
$571K +$593K +3,100 New
CGA
1263
Crescent Grove Advisors
Illinois
$567K
MAG
1264
M3 Advisory Group
Massachusetts
$566K -$9.56K -50 -2%
FAFN
1265
First Affirmative Financial Network
Colorado
$563K -$14.3K -75 -2%
NG
1266
Novem Group
New York
$563K +$225K +1,175 +63%
CT
1267
Clearstead Trust
Maine
$553K
ET
1268
Equitable Trust
Tennessee
$553K +$4.78K +25 +0.8%
NLGIA
1269
Nippon Life Global Investors Americas
New York
$553K +$47.8K +250 +9%
PA
1270
Probity Advisors
Texas
$553K +$62.2K +325 +12%
SWR
1271
Spahn Wealth & Retirement
Arizona
$548K
BEI
1272
Benjamin Edwards Inc
Missouri
$548K -$1.79M -9,350 -76%
KRW
1273
Kaufman Rossin Wealth
Florida
$548K +$569K +2,975 New
MAM
1274
Milestone Asset Management
Pennsylvania
$544K -$14.3K -75 -2%
CIA
1275
Capital Investment Advisors
Georgia
$544K +$153K +800 +37%

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.