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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
PWPS
1226
Pinnacle Wealth Planning Services
Ohio
$631K -$14.3K -75 -2%
ZBNA
1227
Zions Bancorporation, National Association
Utah
$622K +$646K +3,375 New
KWA
1228
Kingswood Wealth Advisors
California
$619K -$43K -225 -6%
HFS
1229
Howard Financial Services
Texas
$617K +$14.3K +75 +2%
GFP
1230
Gryphon Financial Partners
Ohio
$613K +$143K +750 +29%
SPC
1231
Sigma Planning Corp
Michigan
$612K -$23.9K -125 -4%
PTP
1232
Platform Technology Partners
New York
$608K +$14.3K +75 +2%
LBWM
1233
Left Brain Wealth Management
Illinois
$608K +$57.4K +300 +10%
SCP
1234
Sivia Capital Partners
California
$606K +$167K +875 +36%
IWM
1235
IHT Wealth Management
Illinois
$601K -$9.56K -50 -2%
GAG
1236
GM Advisory Group
New York
$601K +$4.78K +25 +0.8%
OFS
1237
OneAscent Financial Services
Alabama
$601K +$57.4K +300 +10%
AWM
1238
Aviso Wealth Management
Washington
$599K +$71.7K +375 +13%
FFM
1239
Forum Financial Management
Illinois
$599K +$139K +725 +29%
CPIG
1240
Chicago Partners Investment Group
Illinois
$598K +$115K +600 +26%
WAG
1241
Wallace Advisory Group
California
$596K -$124K -650 -18%
PI
1242
PFG Investments
New York
$592K +$28.7K +150 +5%
OFO
1243
OneAscent Family Office
Alabama
$592K +$607K +3,175 New
BFS
1244
BridgePort Financial Solutions
Iowa
$590K -$4.78K -25 -0.8%
CNBOF
1245
City National Bank of Florida
Florida
$590K +$19.1K +100 +3%
FCB
1246
First County Bank
Connecticut
$590K +$612K +3,200 New
DO
1247
denkapparat Operations
Germany
$590K -$95.6K -500 -14%
CCM
1248
Conway Capital Management
California
$590K -$43K -225 -7%
DCM
1249
DGS Capital Management
New Jersey
$590K +$90.9K +475 +17%
KA
1250
Klingman & Associates
New York
$585K -$14.3K -75 -2%

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.