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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
JSW
1176
Journey Strategic Wealth
New Jersey
$915K +$517K +2,525 +177%
QC
1177
Quent Capital
New York
$911K +$20.5K +100 +3%
DF
1178
Dunhill Financial
United Kingdom
$906K +$5.12K +25 +0.6%
PFA
1179
Pure Financial Advisors
California
$906K +$558K +2,725 +232%
XF
1180
XML Financial
Maryland
$903K
CA
1181
Crewe Advisors
Utah
$898K
EW
1182
Evoke Wealth
California
$898K +$66.6K +325 +9%
JWBC
1183
John W. Bristol & Co
New York
$892K -$696K -3,400 -47%
WA
1184
Wambolt & Associates
Colorado
$883K -$164K -800 -17%
BL
1185
Balentine LLC
Georgia
$880K -$128K -625 -14%
AT
1186
American Trust
Kentucky
$880K +$778K +3,800 New
FEG
1187
Financial Enhancement Group
Indiana
$875K -$66.6K -325 -8%
HSA
1188
HBK Sorce Advisory
Pennsylvania
$874K +$41K +200 +6%
OTL
1189
Oak Thistle LLC
New York
$874K -$512K -2,500 -40%
BCFD
1190
Boit C.F. David
$868K
CI
1191
Corient IA
Florida
$868K
BMWS
1192
Brady Martz Wealth Solutions
North Dakota
$866K -$30.7K -150 -4%
AIIMS
1193
Analyst IMS Investment Management Services
Israel
$863K -$466K -2,275 -38%
FFA
1194
Fortune Financial Advisors
Kansas
$863K
DDC
1195
DF Dent & Co
Maryland
$863K +$10.2K +50 +1%
CIA
1196
Capital Investment Advisors
Georgia
$862K +$159K +775 +26%
PWMAG
1197
Pinnacle Wealth Management Advisory Group
New Jersey
$857K -$10.2K -50 -1%
AWM
1198
Aberdeen Wealth Management
Illinois
$852K
DWM
1199
Drive Wealth Management
Utah
$848K +$102K +500 +16%
SAI
1200
Savvy Advisors Inc
New York
$841K +$358K +1,750 +93%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.