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Booking.com

1,906 hedge funds and large institutions have $115B invested in Booking.com in 2026 Q1 according to their latest regulatory filings, with 159 funds opening new positions, 743 increasing their positions, 730 reducing their positions, and 235 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more call options, than puts

Call options by funds: $8.43B | Put options by funds: $5.53B

2% more repeat investments, than reductions

Existing positions increased: 743 | Existing positions reduced: 730

4.46% less ownership

Funds ownership: 2,476.75%2,472.3% (-4.5%)

6% less funds holding

Funds holding: 2,0241,906 (-118)

27% less capital invested

Capital invested by funds: $158B → $115B (-$42.5B)

30% less funds holding in top 10

Funds holding in top 10: 7452 (-22)

32% less first-time investments, than exits

New positions opened: 159 | Existing positions closed: 235

Holders
1,906
Holders Change
-118
Holders Change %
-5.83%
% of All Funds
23.47%
Holding in Top 10
52
Holding in Top 10 Change
-22
Holding in Top 10 Change %
-29.73%
% of All Funds
0.64%
New
159
Increased
743
Reduced
730
Closed
235
Calls
$8.43B
Puts
$5.53B
Net Calls
+$2.9B
Net Calls Change
-$581M
Name Holding Trade Value Shares
Change
Change in
Stake
CC
1101
Centiva Capital
New York
$829K +$837K +4,550 +1,213%
KCM
1102
Kathmere Capital Management
Pennsylvania
$821K -$271K -1,475 -23%
SFC
1103
SYM Financial Corp
Indiana
$821K -$27.6K -150 -3%
BFA
1104
Buttonwood Financial Advisors
Maryland
$818K
CWG
1105
Cornerstone Wealth Group
North Carolina
$817K +$19M +103,500 +3,000%
FCH
1106
Freestone Capital Holdings
Washington
$808K +$59.8K +325 +7%
SSA
1107
Shepherd Street Advisors
California
$808K -$13.8K -75 -2%
MMG
1108
Monetary Management Group
Missouri
$808K +$18.4K +100 +2%
FBT
1109
First Bank & Trust
South Dakota
$808K +$184K +1,000 +26%
LFA
1110
Legacy Financial Advisors
Kentucky
$804K +$156K +850 +22%
PFA
1111
Pure Financial Advisors
California
$802K +$32.2K +175 +4%
MW
1112
Marble Wealth
Alabama
$791K -$276K -1,500 -24%
NW
1113
NewEdge Wealth
Pennsylvania
$789K -$1.72M -9,325 -67%
HIA
1114
Harbor Investment Advisory
Maryland
$787K -$143K -775 -14%
AWM
1115
Affinity Wealth Management
Delaware
$787K
JTWM
1116
Jackson Thornton Wealth Management
Alabama
$785K +$20.4M +111,075 +5,418%
OPWM
1117
Oregon Pacific Wealth Management
Oregon
$783K +$115K +625 +16%
SL
1118
Sentinus LLC
Illinois
$783K +$276K +1,500 +48%
TIS
1119
Titan Investment Solutions
$780K -$492K -2,675 -2%
PK
1120
Pflug Koory
Nebraska
$779K +$41.4K +225 +5%
HHRDM
1121
H&H Retirement Design & Management
Nevada
$779K +$20.2M +109,750 +2,184%
MG
1122
Mather Group
Illinois
$778K -$82.8K -450 -9%
RSWM
1123
Robertson Stephens Wealth Management
California
$776K -$73.6K -400 -8%
SCA
1124
Snowden Capital Advisors
New York
$771K +$46K +250 +6%
BFIM
1125
Beese Fulmer Investment Management
Ohio
$770K +$529K +2,875 +169%