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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
TPW
1051
Transatlantique Private Wealth
New York
$1.11M -$134K -700 -10%
AIIMS
1052
Analyst IMS Investment Management Services
Israel
$1.11M -$76.5K -400 -6%
ACS
1053
Archford Capital Strategies
Illinois
$1.11M -$81.3K -425 -7%
AFT
1054
Alpha Family Trust
California
$1.11M
SW
1055
Simplicity Wealth
New Jersey
$1.1M +$287K +1,500 +34%
LI
1056
Lafayette Investments
Maryland
$1.1M +$28.7K +150 +3%
CSI
1057
Cross Staff Investments
New York
$1.1M
WJWM
1058
Williams Jones Wealth Management
New York
$1.1M +$473K +2,475 +71%
I
1059
InceptionR
California
$1.09M -$550K -2,875 -33%
APP
1060
Avantax Planning Partners
Iowa
$1.09M +$62.2K +325 +6%
SCA
1061
Snowden Capital Advisors
New York
$1.09M +$311K +1,625 +38%
CC
1062
Chicago Capital
Illinois
$1.08M +$23.9K +125 +2%
UCB
1063
United Community Bank
South Carolina
$1.08M +$71.7K +375 +7%
TCOO
1064
Trust Company of Oklahoma
Oklahoma
$1.08M -$1.05M -5,475 -48%
1M
1065
1248 Management
Missouri
$1.08M -$105K -550 -9%
PCM
1066
Poehling Capital Management
Wisconsin
$1.07M -$57.4K -300 -5%
NAS
1067
Nicolet Advisory Services
Wisconsin
$1.07M +$9.56K +50 +0.8%
CNBTD
1068
Citizens National Bank Trust Department
Mississippi
$1.07M -$19.1K -100 -2%
GL
1069
Graypoint LLC
New York
$1.06M +$23.9K +125 +2%
SDIC
1070
South Dakota Investment Council
South Dakota
$1.06M -$23.9K -125 -2%
EFS
1071
Essex Financial Services
Connecticut
$1.06M -$19.1K -100 -2%
UAS
1072
United Asset Strategies
New York
$1.06M +$52.6K +275 +5%
AWM
1073
Affinity Wealth Management
Delaware
$1.05M
PMA
1074
Prudent Man Advisors
Illinois
$1.05M +$23.9K +125 +2%
PIM
1075
Penobscot Investment Management
Massachusetts
$1.03M

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.