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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
MFS
876
Mirabella Financial Services
United Kingdom
$2.54M -$97.7M -477,100 -98%
AFCM
877
Applied Finance Capital Management
Puerto Rico
$2.52M +$174K +850 +8%
ZF
878
Zhang Financial
Michigan
$2.52M -$128K -625 -5%
KIA
879
KCM Investment Advisors
California
$2.51M +$133K +650 +6%
AWM
880
AE Wealth Management
Kansas
$2.49M +$404K +1,975 +22%
MYIA
881
Mount Yale Investment Advisors
Colorado
$2.47M +$35.8K +175 +2%
BMCM
882
Bryn Mawr Capital Management
Pennsylvania
$2.47M +$302K +1,475 +16%
DIA
883
Dana Investment Advisors
Wisconsin
$2.44M -$15.4K -75 -0.7%
VVP
884
Venture Visionary Partners
Ohio
$2.44M +$389K +1,900 +22%
XSC
885
X-Square Capital
Puerto Rico
$2.43M +$30.7K +150 +1%
PCMU
886
Paragon Capital Management (Utah)
Utah
$2.43M -$35.8K -175 -2%
SGI
887
Summit Global Investments
Utah
$2.42M +$2.14M +10,450 New
OWA
888
One Wealth Advisors
California
$2.42M +$30.7K +150 +1%
SWM
889
Segment Wealth Management
Texas
$2.42M +$76.8K +375 +4%
TRCT
890
Tower Research Capital (TRC)
New York
$2.4M -$415K -2,025 -16%
CW
891
CreativeOne Wealth
Kansas
$2.4M +$71.7K +350 +4%
SI
892
Shaker Investments
Ohio
$2.39M
PS
893
Pensionfund Sabic
Netherlands
$2.37M -$256K -1,250 -11%
GM
894
GeoWealth Management
Illinois
$2.37M +$292K +1,425 +16%
EWM
895
Empirical Wealth Management
Washington
$2.37M +$394K +1,925 +23%
EPAM
896
Evelyn Partners Asset Management
$2.37M +$92.2K +450 +5%
IPAM
897
ICICI Prudential Asset Management
India
$2.36M -$66.6K -325 -3%
DW30
898
Drucker Wealth 3.0
New Jersey
$2.35M -$799K -3,900 -27%
KCP
899
Kera Capital Partners
California
$2.34M +$466K +2,275 +29%
HR
900
Hardy Reed
Mississippi
$2.33M +$15.4K +75 +0.8%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.