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Booking.com

1,923 hedge funds and large institutions have $157B invested in Booking.com in 2025 Q3 according to their latest regulatory filings, with 131 funds opening new positions, 728 increasing their positions, 656 reducing their positions, and 127 closing their positions.

New
Increased
Maintained
Reduced
Closed

11% more repeat investments, than reductions

Existing positions increased: 728 | Existing positions reduced: 656

7% more call options, than puts

Call options by funds: $7.93B | Put options by funds: $7.43B

3% more first-time investments, than exits

New positions opened: 131 | Existing positions closed: 127

1% less funds holding

Funds holding: 1,9471,923 (-24)

8% less capital invested

Capital invested by funds: $171B → $157B (-$14.2B)

26.15% less ownership

Funds ownership: 2,282.75%2,256.6% (-26%)

28% less funds holding in top 10

Funds holding in top 10: 9468 (-26)

Holders
1,923
Holders Change
-24
Holders Change %
-1.23%
% of All Funds
25.24%
Holding in Top 10
68
Holding in Top 10 Change
-26
Holding in Top 10 Change %
-27.66%
% of All Funds
0.89%
New
131
Increased
728
Reduced
656
Closed
127
Calls
$7.93B
Puts
$7.43B
Net Calls
+$506M
Net Calls Change
-$899M
Name Holding Trade Value Shares
Change
Change in
Stake
GAG
801
Goodman Advisory Group
Massachusetts
$3.37M +$3.49M +15,625 New
SC
802
Stance Capital
Massachusetts
$3.37M +$2.83M +12,675 +430%
FFA
803
Farther Finance Advisors
California
$3.37M +$541K +2,425 +18%
GI
804
GAMMA Investing
California
$3.35M +$162K +725 +5%
MW
805
Maia Wealth
Colorado
$3.35M -$497K -2,225 -12%
HIS
806
Horizon Investment Services
Indiana
$3.32M +$50.2K +225 +1%
NAM
807
Nutshell Asset Management
United Kingdom
$3.31M +$3.42M +15,325 New
AIM
808
Anchor Investment Management
South Carolina
$3.3M +$112K +500 +3%
TIAA Trust, National Association
809
TIAA Trust, National Association
North Carolina
$3.3M +$106K +475 +3%
LIM
810
Leavell Investment Management
Alabama
$3.29M -$279K -1,250 -8%
IWC
811
Integrated Wealth Concepts
Massachusetts
$3.29M -$5.58K -25 -0.2%
BHWM
812
Bar Harbor Wealth Management
New Hampshire
$3.29M -$67K -300 -2%
NFG
813
Nations Financial Group
Iowa
$3.29M +$273K +1,225 +9%
CT
814
Chicago Trust
Illinois
$3.28M +$100K +450 +3%
TFS
815
Thoroughbred Financial Services
Tennessee
$3.27M +$145K +650 +4%
GAM
816
Groupama Asset Management
France
$3.27M -$223K -1,000 -6%
ACG
817
Allen Capital Group
Nebraska
$3.24M +$134K +600 +4%
SIRP
818
Shelter Insurance Retirement Plan
Missouri
$3.24M
AA
819
ALPS Advisors
Colorado
$3.24M +$2.01M +9,025 +151%
SSWM
820
Smith Salley Wealth Management
North Carolina
$3.24M +$703K +3,150 +27%
SBWIC
821
Schaper Benz & Wise Investment Counsel
Wisconsin
$3.23M -$16.7K -75 -0.5%
CWA
822
Crux Wealth Advisors
California
$3.17M +$201K +900 +7%
CIA
823
Citadel Investment Advisory
Ohio
$3.17M -$33.5K -150 -1%
PA
824
Procyon Advisors
Connecticut
$3.17M +$1.65M +7,375 +101%
SAM
825
Smartleaf Asset Management
Massachusetts
$3.15M +$686K +3,075 +27%

BKNG Hedge Fund Activity: Q3 2025 in Review

1,923 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q3 2025, worth a combined $157B — down 8.3% from $171B a quarter earlier.

Buyers outnumbered sellers: 131 funds opened new BKNG positions and 127 closed out — a net gain of 4 holders — while 728 added to existing stakes and 656 trimmed.

The largest buyer was Fidelity Investments, adding an estimated $680M. The largest seller was Vestor Capital, cutting an estimated $588M.

  • 1,923 institutional investors held Booking.com (BKNG) as of Q3 2025, down from 1,947 in Q2 2025.
  • Funds reported $157B of Booking.com stock for Q3 2025, down 8.3% quarter-over-quarter.
  • 131 funds opened new Booking.com positions in Q3 2025 and 127 closed out, a net change of +4 holders.
  • The largest Booking.com buyer in Q3 2025 was Fidelity Investments, an estimated $680M added.
  • The largest Booking.com seller in Q3 2025 was Vestor Capital, an estimated $588M sold.

Based on aggregated 13F filings for Q3 2025.