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Booking.com

1,948 hedge funds and large institutions have $171B invested in Booking.com in 2025 Q2 according to their latest regulatory filings, with 207 funds opening new positions, 683 increasing their positions, 716 reducing their positions, and 97 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 207 | Existing positions closed: 97

25% more capital invested

Capital invested by funds: $137B → $171B (+$34B)

16% more call options, than puts

Call options by funds: $10.4B | Put options by funds: $8.98B

15.41% more ownership

Funds ownership: 2,267.33%2,282.75% (+15%)

8% more funds holding in top 10

Funds holding in top 10: 8794 (+7)

4% more funds holding

Funds holding: 1,8651,948 (+83)

5% less repeat investments, than reductions

Existing positions increased: 683 | Existing positions reduced: 716

Holders
1,948
Holders Change
+83
Holders Change %
+4.45%
% of All Funds
25.65%
Holding in Top 10
94
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+8.05%
% of All Funds
1.24%
New
207
Increased
683
Reduced
716
Closed
97
Calls
$10.4B
Puts
$8.98B
Net Calls
+$1.41B
Net Calls Change
+$325M
Name Holding Trade Value Shares
Change
Change in
Stake
IWA
676
IBEX Wealth Advisors
New Jersey
$5.62M +$4.97M +24,275 New
VT
677
Vise Technologies
New York
$5.59M +$4.95M +24,150 New
VanEck Associates
678
VanEck Associates
New York
$5.54M +$133K +650 +3%
KAS
679
Kestra Advisory Services
Texas
$5.53M -$143K -700 -3%
AFG
680
Atomi Financial Group
New York
$5.51M +$614K +3,000 +14%
TS
681
Triglav Skladi
Slovenia
$5.5M +$4.86M +23,750 New
LAM
682
LOM Asset Management
$5.49M +$4.85M +23,700 New
SWM
683
Salvus Wealth Management
New Jersey
$5.47M -$87K -425 -2%
HCM
684
Howard Capital Management
Georgia
$5.45M +$312K +1,525 +7%
IAA
685
Independent Advisor Alliance
North Carolina
$5.44M +$92.2K +450 +2%
RIM
686
Reliant Investment Management
Tennessee
$5.44M +$4.81M +23,475 New
PFS
687
Prospera Financial Services
Texas
$5.42M -$108K -525 -2%
PCIA
688
Prime Capital Investment Advisors
Kansas
$5.36M -$676K -3,300 -12%
TAM
689
Tabor Asset Management
New York
$5.35M -$2.88M -14,075 -38%
CCP
690
Clough Capital Partners
Massachusetts
$5.35M
KRSITF
691
Kentucky Retirement Systems Insurance Trust Fund
Kentucky
$5.21M -$323K -1,575 -7%
BCM
692
Bridgeway Capital Management
Texas
$5.21M
ATPW
693
Ashton Thomas Private Wealth
Arizona
$5.2M +$108K +525 +2%
MCM
694
Monument Capital Management
Virginia
$5.18M +$159K +775 +4%
ECM
695
Everence Capital Management
Indiana
$5.15M
AWM
696
Apollon Wealth Management
South Carolina
$5.14M -$30.7K -150 -0.7%
SWA
697
Strata Wealth Advisors
Texas
$5.13M -$10.2K -50 -0.2%
VFA
698
Voya Financial Advisors
Connecticut
$5.12M +$195K +950 +4%
CI
699
Conning Inc
Connecticut
$5.11M -$246K -1,200 -5%
CPBTD
700
Central Pacific Bank - Trust Division
Hawaii
$5.1M -$287K -1,400 -6%

BKNG Hedge Fund Activity: Q2 2025 in Review

1,948 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q2 2025, worth a combined $171B — up 25% from $137B a quarter earlier.

Buyers outnumbered sellers: 207 funds opened new BKNG positions and 97 closed out — a net gain of 110 holders — while 683 added to existing stakes and 716 trimmed.

The largest buyer was Vestor Capital, adding an estimated $540M. The largest seller was Amundi, cutting an estimated $697M.

  • 1,948 institutional investors held Booking.com (BKNG) as of Q2 2025, up from 1,865 in Q1 2025.
  • Funds reported $171B of Booking.com stock for Q2 2025, up 25% quarter-over-quarter.
  • 207 funds opened new Booking.com positions in Q2 2025 and 97 closed out, a net change of +110 holders.
  • The largest Booking.com buyer in Q2 2025 was Vestor Capital, an estimated $540M added.
  • The largest Booking.com seller in Q2 2025 was Amundi, an estimated $697M sold.

Based on aggregated 13F filings for Q2 2025.