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Booking.com

1,864 hedge funds and large institutions have $137B invested in Booking.com in 2025 Q1 according to their latest regulatory filings, with 157 funds opening new positions, 706 increasing their positions, 658 reducing their positions, and 134 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more first-time investments, than exits

New positions opened: 157 | Existing positions closed: 134

15.4% more ownership

Funds ownership: 2,251.94%2,267.33% (+15%)

15% more call options, than puts

Call options by funds: $8.12B | Put options by funds: $7.04B

7% more repeat investments, than reductions

Existing positions increased: 706 | Existing positions reduced: 658

0% less funds holding

Funds holding: 1,8671,864 (-3)

6% less funds holding in top 10

Funds holding in top 10: 9387 (-6)

8% less capital invested

Capital invested by funds: $148B → $137B (-$11.4B)

Holders
1,864
Holders Change
-3
Holders Change %
-0.16%
% of All Funds
24.99%
Holding in Top 10
87
Holding in Top 10 Change
-6
Holding in Top 10 Change %
-6.45%
% of All Funds
1.17%
New
157
Increased
706
Reduced
658
Closed
134
Calls
$8.12B
Puts
$7.04B
Net Calls
+$1.08B
Net Calls Change
-$121M
Name Holding Trade Value Shares
Change
Change in
Stake
VI
601
Vestcor Inc
New Brunswick, Canada
$6.87M -$43K -225 -0.6%
TAM
602
Tabor Asset Management
New York
$6.85M +$7.11M +37,175 New
CTA
603
Colonial Trust Advisors
South Carolina
$6.85M +$426K +2,225 +6%
FT
604
Fiduciary Trust
Massachusetts
$6.77M -$62.2K -325 -0.9%
ALMGDA
605
AG2R La Mondiale Gestion d'Actifs
France
$6.75M +$5.85M +30,575 New
CGIM
606
Capital Group Investment Management
Singapore
$6.74M -$1.13M -5,925 -14%
PIM
607
Plato Investment Management
Australia
$6.71M -$249K -1,300 -3%
CUAMC
608
China Universal Asset Management Company
China
$6.71M -$636K -3,325 -8%
SFA
609
Semmax Financial Advisors
North Carolina
$6.68M -$115K -600 -2%
SHGA
610
Sand Hill Global Advisors
California
$6.67M -$19.1K -100 -0.3%
GCM
611
Genus Capital Management
British Columbia, Canada
$6.59M +$6.84M +35,775 New
EWA
612
EP Wealth Advisors
California
$6.57M -$57.4K -300 -0.8%
AG
613
Algert Global
California
$6.49M +$674K +3,525 +11%
AIP
614
Ameritas Investment Partners
Nebraska
$6.43M +$66.9K +350 +1%
Wealthfront Advisers
615
Wealthfront Advisers
California
$6.41M -$9.56K -50 -0.1%
HR
616
Howe & Rusling
New York
$6.4M +$153K +800 +2%
BDL
617
Bey-Douglas LLC
Georgia
$6.37M -$33.5K -175 -0.5%
CL
618
Choreo LLC
Illinois
$6.35M -$564K -2,950 -8%
AC
619
AlpenGlobal Capital
California
$6.33M -$43K -225 -0.7%
MS
620
Marshall & Sullivan
Washington
$6.28M -$402K -2,100 -6%
DT
621
Diversified Trust
Tennessee
$6.26M +$23.9K +125 +0.4%
STA
622
Summit Trail Advisors
New York
$6.25M +$1.08M +5,650 +20%
SFI
623
Siemens Fonds Invest
Germany
$6.21M -$320K -1,675 -5%
BCV
624
Banque Cantonale Vaudoise
Switzerland
$6.2M +$6.43M +33,625 New
MFG
625
Merit Financial Group
Georgia
$6.15M +$1.6M +8,350 +33%

BKNG Hedge Fund Activity: Q1 2025 in Review

1,864 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2025, worth a combined $137B — down 7.7% from $148B a quarter earlier.

Buyers outnumbered sellers: 157 funds opened new BKNG positions and 134 closed out — a net gain of 23 holders — while 706 added to existing stakes and 658 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $754M. The largest seller was Fisher Asset Management, cutting an estimated $1.92B.

  • 1,864 institutional investors held Booking.com (BKNG) as of Q1 2025, down from 1,867 in Q4 2024.
  • Funds reported $137B of Booking.com stock for Q1 2025, down 7.7% quarter-over-quarter.
  • 157 funds opened new Booking.com positions in Q1 2025 and 134 closed out, a net change of +23 holders.
  • The largest Booking.com buyer in Q1 2025 was JP Morgan Chase, an estimated $754M added.
  • The largest Booking.com seller in Q1 2025 was Fisher Asset Management, an estimated $1.92B sold.

Based on aggregated 13F filings for Q1 2025.