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Booking.com

1,914 hedge funds and large institutions have $118B invested in Booking.com in 2026 Q1 according to their latest regulatory filings, with 161 funds opening new positions, 745 increasing their positions, 733 reducing their positions, and 235 closing their positions.

New
Increased
Maintained
Reduced
Closed

52% more call options, than puts

Call options by funds: $8.43B | Put options by funds: $5.53B

2% more repeat investments, than reductions

Existing positions increased: 745 | Existing positions reduced: 733

6% less funds holding

Funds holding: 2,0271,914 (-113)

8.56% less ownership

Funds ownership: 2,533.44%2,524.89% (-8.6%)

27% less capital invested

Capital invested by funds: $162B → $118B (-$43.6B)

30% less funds holding in top 10

Funds holding in top 10: 7452 (-22)

31% less first-time investments, than exits

New positions opened: 161 | Existing positions closed: 235

Holders
1,914
Holders Change
-113
Holders Change %
-5.57%
% of All Funds
23.42%
Holding in Top 10
52
Holding in Top 10 Change
-22
Holding in Top 10 Change %
-29.73%
% of All Funds
0.64%
New
161
Increased
745
Reduced
733
Closed
235
Calls
$8.43B
Puts
$5.53B
Net Calls
+$2.9B
Net Calls Change
-$581M
Name Holding Trade Value Shares
Change
Change in
Stake
KP
451
Keel Point
Alabama
$13M -$635K -3,450 -4%
MFAM
452
Motley Fool Asset Management
Virginia
$13M -$1.43M -7,775 -9%
PP
453
Prudential plc
United Kingdom
$12.9M +$3.66M +19,875 +35%
HMP
454
HS Management Partners
New York
$12.9M -$4.99M -27,125 -26%
Bank Julius Baer & Co
455
Bank Julius Baer & Co
Switzerland
$12.9M -$287M -1,557,800 -95%
BT
456
Banque Transatlantique
France
$12.8M +$5.37M +29,175 +16%
TA
457
Townsend & Associates
Colorado
$12.7M +$314M +1,704,500 +2,519%
USGIU
458
U.S. Global Investors (USGI)
Texas
$12.7M -$101K -550 -0.7%
Baillie Gifford & Co
459
Baillie Gifford & Co
United Kingdom
$12.5M -$451K -2,450 -3%
CI
460
Capital International
California
$12.4M -$2.27M -12,325 -14%
EGA
461
Eagle Global Advisors
Texas
$12.4M -$4.6K -25 -0%
LBC
462
Lowe Brockenbrough & Co
Virginia
$12.3M -$143K -775 -1%
GT
463
Greenleaf Trust
Michigan
$12.2M -$32.2K -175 -0.2%
PA
464
Parallel Advisors
California
$12.2M -$235K -1,275 -2%
SCTC
465
Sanibel Captiva Trust Company
Florida
$11.8M +$971K +5,275 +8%
CIC
466
Crawford Investment Counsel
Georgia
$11.8M +$244K +1,325 +2%
GAM
467
Generali Asset Management
Italy
$11.7M -$2.35M -12,775 -15%
BDLIB
468
Banque de Luxembourg Investments (BLI)
Luxembourg
$11.7M
PFPG
469
Pinnacle Financial Partners (Georgia)
Georgia
$11.7M +$235K +1,275 +2%
NO
470
Ninety One
South Africa
$11.7M -$10.2M -55,375 -44%
ACM
471
Aquatic Capital Management
Illinois
$11.4M +$5.51M +29,925 +80%
SG
472
Sienna Gestion
France
$11.3M -$6.52M -35,450 -34%
GIBU
473
Gulf International Bank (UK)
United Kingdom
$11M +$4.38M +23,825 +57%
RIG
474
Renaissance Investment Group
Massachusetts
$10.9M -$27.6K -150 -0.2%
WBC
475
Westpac Banking Corp
Australia
$10.8M -$179K -975 -1%

BKNG Hedge Fund Activity: Q1 2026 in Review

1,914 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in Booking.com (BKNG) for Q1 2026, worth a combined $118B — down 27% from $162B a quarter earlier.

Sellers outnumbered buyers: 235 funds closed out of BKNG and 161 opened new positions — a net loss of 74 holders — while 733 trimmed existing stakes and 745 added.

The largest buyer was Bank of Nova Scotia, adding an estimated $3.75B. The largest seller was J. Stern & Co, cutting an estimated $13B.

  • 1,914 institutional investors held Booking.com (BKNG) as of Q1 2026, down from 2,027 in Q4 2025.
  • Funds reported $118B of Booking.com stock for Q1 2026, down 27% quarter-over-quarter.
  • 161 funds opened new Booking.com positions in Q1 2026 and 235 closed out, a net change of -74 holders.
  • The largest Booking.com buyer in Q1 2026 was Bank of Nova Scotia, an estimated $3.75B added.
  • The largest Booking.com seller in Q1 2026 was J. Stern & Co, an estimated $13B sold.

Based on aggregated 13F filings for Q1 2026.