Innovator Equity Managed 100 Buffer ETF

BFRZ

Market cap $140M

Many investors turn to annuities to seek a return on their money that can benefit from positive markets but are shielded from negative markets. New tools like the BFRZ ETF allow us to access very similar profit and loss profiles to annuities, but maintain control of the assets and capital. This trade-off gives the power back to investors and allows for very prudent risk management, lower sequence of returns risk, and other benefits traditionally reserved for annuities.

For the second consecutive month, the industry saw a noticeable slowdown in new ETFs launched in May. However, even amid this more restrained launch period, the underlying trend of innovation continued to be a driving force within the ETF space.

Innovator Capital Management expanded its selection of downside-protected ETFs with the launch of the Innovator Equity Managed 100 Buffer ETF (BFRZ).   The goal of this ETF is to offer capital appreciation while limiting portfolio vulnerability to potential losses.

WHEATON, Ill., May 13, 2025 (GLOBE NEWSWIRE) -- Innovator Capital Management, LLC (Innovator), pioneer and provider of the largest lineup of Defined Outcome ETFs™, today announced the launch of the Innovator Equity Managed 100 Buffer ETF™ (BFRZ). The ETF is designed to offer investors 100% downside protection, before fees and expenses, while maintaining exposure to U.S. large-cap equities.