BFRZ
Innovator Equity Managed 100 Buffer ETFBFRZ
BFRZ
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Funds holding %
of 7,312 funds
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Analysts bullish %
Fund manager confidence
Research analyst outlook
We haven’t received any recent analyst ratings for BFRZ.
Financial journalist opinion
Positive
Seeking Alpha
2 weeks ago
BFRZ: Buy This ETF Instead Of An Annuity
Many investors turn to annuities to seek a return on their money that can benefit from positive markets but are shielded from negative markets. New tools like the BFRZ ETF allow us to access very similar profit and loss profiles to annuities, but maintain control of the assets and capital. This trade-off gives the power back to investors and allows for very prudent risk management, lower sequence of returns risk, and other benefits traditionally reserved for annuities.

Positive
ETF Trends
1 month ago
A Roundup of the Most Innovative ETFs Launched in May
For the second consecutive month, the industry saw a noticeable slowdown in new ETFs launched in May. However, even amid this more restrained launch period, the underlying trend of innovation continued to be a driving force within the ETF space.

Positive
ETF Trends
1 month ago
New Innovator Laddered ETF Offers 100% Downside Protection
Innovator Capital Management expanded its selection of downside-protected ETFs with the launch of the Innovator Equity Managed 100 Buffer ETF (BFRZ). The goal of this ETF is to offer capital appreciation while limiting portfolio vulnerability to potential losses.

Neutral
GlobeNewsWire
1 month ago
Innovator Launches Equity Managed 100 Buffer ETF™ (Ticker: BFRZ) – A New Approach to 100% Downside Protection*
WHEATON, Ill., May 13, 2025 (GLOBE NEWSWIRE) -- Innovator Capital Management, LLC (Innovator), pioneer and provider of the largest lineup of Defined Outcome ETFs™, today announced the launch of the Innovator Equity Managed 100 Buffer ETF™ (BFRZ). The ETF is designed to offer investors 100% downside protection, before fees and expenses, while maintaining exposure to U.S. large-cap equities.

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