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Affirm
AFRM

561 hedge funds and large institutions have $15.5B invested in Affirm in 2025 Q2 according to their latest regulatory filings, with 136 funds opening new positions, 212 increasing their positions, 145 reducing their positions, and 61 closing their positions.

New
Increased
Maintained
Reduced
Closed

123% more first-time investments, than exits

New positions opened: 136 | Existing positions closed: 61

115% more funds holding in top 10

Funds holding in top 10: 13 → 28 (+15)

58% more capital invested

Capital invested by funds: $9.77B → $15.5B (+$5.72B)

46% more repeat investments, than reductions

Existing positions increased: 212 | Existing positions reduced: 145

14% more funds holding

Funds holding: 490 → 561 (+71)

1.96% more ownership

Funds ownership: 77.5% → 79.46% (+2%)

4% less call options, than puts

Call options by funds: $1.11B | Put options by funds: $1.15B

Holders
561
Holders Change
+71
Holders Change %
+14.49%
% of All Funds
7.39%
Holding in Top 10
28
Holding in Top 10 Change
+15
Holding in Top 10 Change %
+115.38%
% of All Funds
0.37%
New
136
Increased
212
Reduced
145
Closed
61
Calls
$1.11B
Puts
$1.15B
Net Calls
-$44.3M
Net Calls Change
-$148M

Top Buyers

Rank Fund Capital Flow
1
BlackRock
BlackRock
New York
+$126M
2
AM
Atreides Management
Massachusetts
+$86.6M
3
WRCM
Whale Rock Capital Management
Massachusetts
+$66.1M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$62.5M
5
Morgan Stanley
Morgan Stanley
New York
+$50.4M

Top Sellers

Rank Fund Capital Flow
1
Citadel Advisors
Citadel Advisors
Florida
-$131M
2
Qube Research & Technologies (QRT)
Qube Research & Technologies (QRT)
United Kingdom
-$85.3M
3
Holocene Advisors
Holocene Advisors
New York
-$82.8M
4
Baillie Gifford & Co
Baillie Gifford & Co
United Kingdom
-$76.3M
5
JCAM
Jericho Capital Asset Management
New York
-$72.3M
Name Holding Trade Value Shares
Change 		Change in
Stake
BFM
201
Boothbay Fund Management
New York
$2.3M -$247K -4,772 -13%
WAM
202
Wakefield Asset Management
Colorado
$2.23M -$67.3K -1,298 -4%
PFO
203
PMC FIG Opportunities
Israel
$2.2M +$1.65M +31,870 New
Mercer Global Advisors
204
Mercer Global Advisors
Colorado
$2.19M -$546K -10,527 -25%
VPIM
205
Vanguard Personalized Indexing Management
California
$2.15M +$58.7K +1,133 +4%
QCM
206
QRG Capital Management
Illinois
$2.08M -$1.26M -24,345 -45%
Polen Capital Management
207
Polen Capital Management
Florida
$2.08M +$1.56M +30,027 New
DM
208
Diker Management
New York
$2.07M +$1.04M +20,000 +200%
WIA
209
World Investment Advisors
California
$2.05M +$1.54M +29,636 New
SS
210
SBI Securities
Japan
$2.04M -$376K -7,244 -20%
MMEA
211
Main Management ETF Advisors
California
$2.03M +$24.9K +480 +2%
PP
212
PDT Partners
New York
$2.03M +$1.52M +29,300 New
X
213
Xponance
Pennsylvania
$1.97M +$793K +15,297 +116%
GFM
214
GF Fund Management
China
$1.95M -$1.31M -25,226 -47%
AT
215
Avenir Tech
Hong Kong
$1.94M +$1.45M +28,000 New
YIH
216
Y-Intercept (HK)
Hong Kong
$1.92M -$109K -2,095 -7%
Acadian Asset Management
217
Acadian Asset Management
Massachusetts
$1.9M -$795K -15,336 -36%
HighTower Advisors
218
HighTower Advisors
Illinois
$1.9M +$68.8K +1,327 +5%
CAPTRUST Financial Advisors
219
CAPTRUST Financial Advisors
North Carolina
$1.9M +$85.1K +1,641 +6%
NA
220
NewEdge Advisors
Louisiana
$1.9M -$286K -5,510 -17%
GCM
221
Graham Capital Management
Connecticut
$1.85M +$130K +2,515 +10%
ACM
222
Ashford Capital Management
Delaware
$1.65M -$72.1K -1,390 -5%
SFI
223
Susquehanna Fundamental Investments
Pennsylvania
$1.65M -$6.96M -134,285 -85%
CSS
224
Cubist Systematic Strategies
Connecticut
$1.63M +$1.22M +23,600 New
PAS
225
Point72 Asia (Singapore)
Singapore
$1.63M +$1.22M +23,561 New
7 8
9
10 11

AFRM Hedge Fund Activity: Q2 2025 in Review

561 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q2 2025, worth a combined $15.5B — up 58% from $9.77B a quarter earlier.

Buyers outnumbered sellers: 136 funds opened new AFRM positions and 61 closed out — a net gain of 75 holders — while 212 added to existing stakes and 145 trimmed.

The largest buyer was BlackRock, adding an estimated $126M. The largest seller was Citadel Advisors, cutting an estimated $131M.

  • 561 institutional investors held Affirm (AFRM) as of Q2 2025, up from 490 in Q1 2025.
  • Funds reported $15.5B of Affirm stock for Q2 2025, up 58% quarter-over-quarter.
  • 136 funds opened new Affirm positions in Q2 2025 and 61 closed out, a net change of +75 holders.
  • The largest Affirm buyer in Q2 2025 was BlackRock, an estimated $126M added.
  • The largest Affirm seller in Q2 2025 was Citadel Advisors, an estimated $131M sold.

Based on aggregated 13F filings for Q2 2025.