550 hedge funds and large institutions have $15.4B invested in Affirm in 2025 Q2 according to their latest regulatory filings, with 134 funds opening new positions, 208 increasing their positions, 143 reducing their positions, and 60 closing their positions.

Holders
550
Holders Change
+65
Holders Change %
+13.4%
% of All Funds
7.39%
Holding in Top 10
28
Holding in Top 10 Change
+15
Holding in Top 10 Change %
+115.38%
% of All Funds
0.38%
New
134
Increased
208
Reduced
143
Closed
60
Calls
$808M
Puts
$923M
Net Calls
-$115M
Net Calls Change
-$219M
Name Market Value Shares Shares
Change
Shares
Change %
Vanguard Group
1
Vanguard Group
Pennsylvania
$1.67B 24,195,810 +922,813 +4%
Capital Research Global Investors
2
Capital Research Global Investors
California
$1.64B 23,700,297 +576,037 +2%
Morgan Stanley
3
Morgan Stanley
New York
$1.53B 22,167,304 +971,086 +5%
Capital World Investors
4
Capital World Investors
California
$1.46B 21,185,170 +966,388 +5%
BlackRock
5
BlackRock
New York
$1.08B 15,642,187 +2,423,821 +18%
Fidelity Investments
6
Fidelity Investments
Massachusetts
$666M 9,629,382 +1,205,372 +14%
Baillie Gifford & Co
7
Baillie Gifford & Co
United Kingdom
$521M 7,532,410 -1,471,061 -16%
DCP
8
Durable Capital Partners
Maryland
$511M 7,389,337 +808,455 +12%
Geode Capital Management
9
Geode Capital Management
Massachusetts
$322M 4,659,287 +254,359 +6%
State Street
10
State Street
Massachusetts
$308M 4,454,300 +161,522 +4%
JCAM
11
Jericho Capital Asset Management
New York
$253M 3,661,975 -1,395,064 -28%
T. Rowe Price Associates
12
T. Rowe Price Associates
Maryland
$226M 3,262,162 -1,281,970 -28%
FAM
13
Foxhaven Asset Management
Virginia
$200M 2,896,908 +814,951 +39%
Norges Bank
14
Norges Bank
Norway
$183M 2,653,671 +2,653,671 New
Charles Schwab
15
Charles Schwab
California
$163M 2,359,066 +79,848 +4%
Wellington Management Group
16
Wellington Management Group
Massachusetts
$147M 2,128,997 +474,656 +29%
AM
17
Atreides Management
Massachusetts
$137M 1,977,882 +1,670,429 +543%
Bank of America
18
Bank of America
North Carolina
$133M 1,930,732 +666,040 +53%
Goldman Sachs
19
Goldman Sachs
New York
$128M 1,855,607 +172,993 +10%
SCM
20
Spyglass Capital Management
California
$120M 1,740,283 -162,142 -9%
Northern Trust
21
Northern Trust
Illinois
$102M 1,481,419 +53,181 +4%
Marshall Wace
22
Marshall Wace
United Kingdom
$102M 1,473,034 -836,124 -36%
1832 Asset Management
23
1832 Asset Management
Ontario, Canada
$98.4M 1,423,400 +266,500 +23%
UBS Group
24
UBS Group
Switzerland
$97M 1,403,591 -1,014,497 -42%
Dimensional Fund Advisors
25
Dimensional Fund Advisors
Texas
$95.2M 1,376,945 +146,159 +12%