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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
SS
176
SBI Securities
Japan
$1.66M +$515K +8,699 +31%
BCM
177
Bayesian Capital Management
New York
$1.6M +$2.1M +35,418 New
IC
178
IEQ Capital
California
$1.58M +$277K +4,675 +15%
Commonwealth Equity Services
179
Commonwealth Equity Services
Massachusetts
$1.57M +$59.1K +997 +3%
WAM
180
Wakefield Asset Management
Colorado
$1.52M +$1.99M +33,566 New
HLAM
181
Hidden Lake Asset Management
New York
$1.49M -$1.02M -17,261 -34%
NA
182
NewEdge Advisors
Louisiana
$1.49M -$406K -6,848 -17%
VOYA Investment Management
183
VOYA Investment Management
Georgia
$1.46M +$37.3K +629 +2%
Cetera Investment Advisers
184
Cetera Investment Advisers
Illinois
$1.39M -$298K -5,035 -14%
VPIM
185
Vanguard Personalized Indexing Management
California
$1.35M +$137K +2,308 +8%
BC
186
Bayforest Capital
United Kingdom
$1.35M +$1.55M +26,198 +696%
YIH
187
Y-Intercept (HK)
Hong Kong
$1.35M -$1.68M -28,371 -49%
MMEA
188
Main Management ETF Advisors
California
$1.3M -$1.79M -30,256 -51%
CFM
189
Catalyst Funds Management
Australia
$1.25M +$1.14M +19,300 +233%
DFCM
190
Dark Forest Capital Management
Puerto Rico
$1.23M +$1.61M +27,149 New
HighTower Advisors
191
HighTower Advisors
Illinois
$1.18M -$94.9K -1,602 -6%
GIA
192
Gladstone Institutional Advisory
Florida
$1.18M -$169K -2,846 -10%
Neuberger Berman Group
193
Neuberger Berman Group
New York
$1.18M -$15.7K -265 -1%
CAPTRUST Financial Advisors
194
CAPTRUST Financial Advisors
North Carolina
$1.17M +$1.3M +21,889 +555%
ACM
195
Ashford Capital Management
Delaware
$1.14M +$681K +11,493 +83%
VAM
196
Valliance Asset Management
Hong Kong
$1.13M +$1.48M +25,000 New
GCM
197
Graham Capital Management
Connecticut
$1.09M +$1.43M +24,190 New
PP
198
Paloma Partners
Connecticut
$1.07M +$1.4M +23,700 New
Public Employees Retirement Association of Colorado
199
Public Employees Retirement Association of Colorado
Colorado
$1.05M
QC
200
Quantessence Capital
New York
$1.03M +$1.35M +22,727 New

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.