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Affirm
AFRM

561 hedge funds and large institutions have $15.5B invested in Affirm in 2025 Q2 according to their latest regulatory filings, with 136 funds opening new positions, 212 increasing their positions, 145 reducing their positions, and 61 closing their positions.

New
Increased
Maintained
Reduced
Closed

123% more first-time investments, than exits

New positions opened: 136 | Existing positions closed: 61

115% more funds holding in top 10

Funds holding in top 10: 13 → 28 (+15)

58% more capital invested

Capital invested by funds: $9.77B → $15.5B (+$5.72B)

46% more repeat investments, than reductions

Existing positions increased: 212 | Existing positions reduced: 145

14% more funds holding

Funds holding: 490 → 561 (+71)

1.96% more ownership

Funds ownership: 77.5% → 79.46% (+2%)

4% less call options, than puts

Call options by funds: $1.11B | Put options by funds: $1.15B

Holders
561
Holders Change
+71
Holders Change %
+14.49%
% of All Funds
7.39%
Holding in Top 10
28
Holding in Top 10 Change
+15
Holding in Top 10 Change %
+115.38%
% of All Funds
0.37%
New
136
Increased
212
Reduced
145
Closed
61
Calls
$1.11B
Puts
$1.15B
Net Calls
-$44.3M
Net Calls Change
-$148M

Top Buyers

Rank Fund Capital Flow
1
BlackRock
BlackRock
New York
+$126M
2
AM
Atreides Management
Massachusetts
+$86.6M
3
WRCM
Whale Rock Capital Management
Massachusetts
+$66.1M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$62.5M
5
Morgan Stanley
Morgan Stanley
New York
+$50.4M

Top Sellers

Rank Fund Capital Flow
1
Citadel Advisors
Citadel Advisors
Florida
-$131M
2
Qube Research & Technologies (QRT)
Qube Research & Technologies (QRT)
United Kingdom
-$85.3M
3
Holocene Advisors
Holocene Advisors
New York
-$82.8M
4
Baillie Gifford & Co
Baillie Gifford & Co
United Kingdom
-$76.3M
5
JCAM
Jericho Capital Asset Management
New York
-$72.3M
Name Holding Trade Value Shares
Change 		Change in
Stake
BP
151
Ballentine Partners
Massachusetts
$5.26M -$12.8K -246 -0.3%
GC
152
Gillson Capital
Illinois
$5.24M +$3.93M +75,839 New
Osaic Holdings
153
Osaic Holdings
Arizona
$5.22M -$448K -8,648 -10%
FA
154
Faithward Advisors
Pennsylvania
$5.2M +$143K +2,753 +4%
ASRS
155
Arizona State Retirement System
Arizona
$5.07M +$214K +4,131 +6%
Ensign Peak Advisors
156
Ensign Peak Advisors
Utah
$5.04M -$1.34M -25,935 -26%
Victory Capital Management
157
Victory Capital Management
Texas
$4.83M -$41.5K -801 -1%
Zurich Cantonal Bank
158
Zurich Cantonal Bank
Switzerland
$4.8M +$364K +7,021 +11%
LMGAM
159
Liberty Mutual Group Asset Management
Massachusetts
$4.8M – – –
Walleye Capital
160
Walleye Capital
New York
$4.77M -$295K -5,693 -8%
DSCM
161
Divisadero Street Capital Management
Florida
$4.52M +$3.39M +65,366 New
OFCM
162
One Fin Capital Management
California
$4.49M +$3.37M +65,000 New
BAM
163
Blueshift Asset Management
New Jersey
$4.33M +$2.91M +56,210 +875%
ECM
164
Eisler Capital Management
United Kingdom
$4.28M -$5.9M -113,876 -65%
Truist Financial
165
Truist Financial
North Carolina
$4.2M +$2.21M +42,686 +237%
Handelsbanken Fonder
166
Handelsbanken Fonder
Sweden
$4.11M -$161K -3,100 -5%
SSA
167
Schonfeld Strategic Advisors
New York
$3.97M -$8.66M -166,971 -74%
Bank of Nova Scotia
168
Bank of Nova Scotia
Ontario, Canada
$3.97M +$2.98M +57,405 New
IFG
169
Independent Financial Group
California
$3.92M +$2.94M +56,747 New
Universal-Beteiligungs- und Servicegesellschaft
170
Universal-Beteiligungs- und Servicegesellschaft
Germany
$3.79M +$927K +17,887 +48%
BCM
171
Bienville Capital Management
New York
$3.78M +$2.83M +54,667 New
AFG
172
Atomi Financial Group
New York
$3.78M -$144K -2,782 -5%
Mariner
173
Mariner
Kansas
$3.74M -$6.17K -119 -0.2%
ZIM
174
Zacks Investment Management
Illinois
$3.72M +$2.79M +53,764 New
NRD
175
Nebula Research & Development
New York
$3.66M +$2.74M +52,871 New
5 6
7
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AFRM Hedge Fund Activity: Q2 2025 in Review

561 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q2 2025, worth a combined $15.5B — up 58% from $9.77B a quarter earlier.

Buyers outnumbered sellers: 136 funds opened new AFRM positions and 61 closed out — a net gain of 75 holders — while 212 added to existing stakes and 145 trimmed.

The largest buyer was BlackRock, adding an estimated $126M. The largest seller was Citadel Advisors, cutting an estimated $131M.

  • 561 institutional investors held Affirm (AFRM) as of Q2 2025, up from 490 in Q1 2025.
  • Funds reported $15.5B of Affirm stock for Q2 2025, up 58% quarter-over-quarter.
  • 136 funds opened new Affirm positions in Q2 2025 and 61 closed out, a net change of +75 holders.
  • The largest Affirm buyer in Q2 2025 was BlackRock, an estimated $126M added.
  • The largest Affirm seller in Q2 2025 was Citadel Advisors, an estimated $131M sold.

Based on aggregated 13F filings for Q2 2025.