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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
CPW
101
Catalyst Private Wealth
California
$6.23M -$973K -16,427 -11%
State of Wisconsin Investment Board
102
State of Wisconsin Investment Board
Wisconsin
$6.09M +$3.41M +57,549 +75%
First Trust Advisors
103
First Trust Advisors
Illinois
$5.98M -$3.61M -60,843 -32%
New York State Common Retirement Fund
104
New York State Common Retirement Fund
New York
$5.76M -$243K -4,100 -3%
QFMHK
105
Q Fund Management (Hong Kong)
$5.61M +$7.36M +124,200 New
QC
106
Quadrature Capital
United Kingdom
$5.57M -$155K -2,612 -2%
Treasurer of the State of North Carolina
107
Treasurer of the State of North Carolina
North Carolina
$5.36M +$274K +4,630 +4%
AIM
108
Allen Investment Management
New York
$5.27M
LCM
109
Landscape Capital Management
New Jersey
$5.2M +$6.6M +111,414 +3,072%
N
110
Natixis
France
$5.1M +$2.18M +36,817 +49%
LIP
111
Liontrust Investment Partners
United Kingdom
$5.07M +$2.51M +42,414 +61%
Janus Henderson Group
112
Janus Henderson Group
United Kingdom
$4.95M -$115K -1,934 -2%
OFG
113
Omega Financial Group
California
$4.94M +$370K +6,252 +6%
GAM
114
Gotham Asset Management
New York
$4.84M +$2.23M +37,700 +54%
APM
115
a16z Perennial Management
California
$4.71M -$1.38M -23,300 -18%
Nordea Investment Management
116
Nordea Investment Management
Sweden
$4.63M +$37.5K +633 +0.6%
Allianz Asset Management
117
Allianz Asset Management
Germany
$4.62M -$450K -7,588 -7%
HCP
118
Hiddenite Capital Partners
New York
$4.59M +$6.02M +101,600 New
BHCM
119
Brevan Howard Capital Management
Jersey
$4.48M -$1.03M -17,415 -15%
Ensign Peak Advisors
120
Ensign Peak Advisors
Utah
$4.47M
Man Group
121
Man Group
United Kingdom
$4.45M -$25.5M -430,177 -81%
EW
122
Elyxium Wealth
California
$4.43M +$454K +7,655 +8%
OCM
123
Ogborne Capital Management
California
$4.41M -$6.96M -117,500 -55%
FDC
124
Flight Deck Capital
California
$4.28M -$474K -8,000 -8%
PFSRSONJ
125
Police & Firemen's Retirement System of New Jersey
New Jersey
$4.26M +$53.6K +905 +1%

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.